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Heinz Marketing Reviews
Write a ReviewHeadless commerce build that gave our marketing team full creative control
Wei Jian Lim / CTO - Lion City Ventures Pte Ltd
Verified
Jun 11, 2024
Jun 11, 2024
Project summary: Guest experience scores had plateaued and our data showed that friction in the pre-arrival and in-stay digital journey was the primary cause — we needed a purpose-built guest app.
Project governance was one of the things that impressed me most. We had a dedicated project manager who ran tight fortnightly sprints with clear acceptance criteria, a shared backlog that gave us full visibility at all times, and a change request process that was fair and transparent. Nothing slipped through the cracks, no bill shock at the end, and the final delivery matched the original scope document almost perfectly. In my experience that kind of discipline is genuinely uncommon.
PROS
Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate
CONS
Their calendar books up quickly which made scheduling the initial kickoff slightly challenging — a good problem for them to have and not one that affected our delivery
Project TypeE-commerce Development
IndustryTravel & Hospitality
Project Cost$150,000 to $499,999
DurationMay 2025 – Dec 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Lion City Ventures Pte Ltd operates across the Travel & Hospitality sector with offices in Singapore. In my capacity as CTO I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
Our Travel & Hospitality regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist E-commerce Development partner was the only realistic path.
What services did the company provide for your project?
End-to-end E-commerce Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Travel & Hospitality infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
Price was a factor but not the deciding one. They were mid-range in our evaluation. What tipped it was the combination of their technical depth in E-commerce Development, the seniority of the team they proposed to assign to our account, and the clarity of their project governance model. We had been burned by an agency that overpromised before and we needed to see evidence of process maturity.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Travel & Hospitality sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Singapore and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes E-commerce Development engagement, this team is the answer.
Project delivered with the kind of professionalism that earns a long-term relationship
Faisal Al-Ghamdi / Chief Digital Officer - Riyadh Tech Ventures
Verified
Feb 19, 2024
Feb 19, 2024
Project summary: The project had both a hard delivery date tied to a board commitment and a scope that our previous agency had told us was not achievable. We needed someone to prove otherwise.
I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.
PROS
Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate
CONS
Their calendar books up quickly which made scheduling the initial kickoff slightly challenging — a good problem for them to have and not one that affected our delivery
Project TypePOS System Development
IndustryEvents & Event Management
Project Cost$50,000 to $149,999
DurationJan 2025 – May 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As Chief Digital Officer at Riyadh Tech Ventures, I manage a cross-functional technology team serving our Events & Event Management clients from Riyadh, Saudi Arabia. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the POS System Development expertise to address it properly. We needed specialists.
What services did the company provide for your project?
The full POS System Development lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Events & Event Management sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Yes, without qualification. I have already made two direct referrals to peers in the Events & Event Management sector who were facing similar POS System Development challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.
Business intelligence solution that replaced three separate reporting tools
Tyler Nguyen / Founder & CTO - BlueRidge Software
Verified
May 28, 2023
May 28, 2023
Project summary: Claims fraud detection had been rule-based for years and we were losing ground to more sophisticated patterns — we needed a machine learning model built on our own historical data.
Project governance was one of the things that impressed me most. We had a dedicated project manager who ran tight fortnightly sprints with clear acceptance criteria, a shared backlog that gave us full visibility at all times, and a change request process that was fair and transparent. Nothing slipped through the cracks, no bill shock at the end, and the final delivery matched the original scope document almost perfectly. In my experience that kind of discipline is genuinely uncommon.
PROS
Technical depth across the full stack, honest and timely communication, delivered exactly what was scoped without surprise additions to the invoice
CONS
We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result
Project TypeData & Analytics
IndustryInsurance
Project Cost$50,000 to $149,999
DurationOct 2025 – Apr 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
BlueRidge Software operates across the Insurance sector with offices in Austin, USA. In my capacity as Founder & CTO I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
Our Insurance regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist Data & Analytics partner was the only realistic path.
What services did the company provide for your project?
The full Data & Analytics lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
A direct referral from a peer who had used them for a comparable Data & Analytics engagement in the Insurance space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.
Would you recommend this company to others, and would you work with them again?
Yes, without qualification. I have already made two direct referrals to peers in the Insurance sector who were facing similar Data & Analytics challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.
Technically excellent, commercially aware, and genuinely pleasant to work with
Megan Foster / Head of Technology - Clearwater Logistics
Verified
Apr 09, 2023
Apr 09, 2023
Project summary: The shift to EVs required us to build a connected vehicle data platform capable of handling telemetry from a growing fleet while supporting over-the-air software updates.
Our industry has specific compliance requirements that many generalist agencies struggle with. This team came with working knowledge of the relevant frameworks, asked pointed questions about our obligations, and built controls into the architecture rather than bolting them on at the end. Our compliance team reviewed the delivered system and had only minor observations, which is genuinely unusual for a first-pass review. That domain awareness saved us significant remediation cost.
PROS
Architectural decisions that will serve us for years rather than just solving the immediate problem, knowledge transfer that left our team genuinely capable, no scope creep at all
CONS
Their calendar books up quickly which made scheduling the initial kickoff slightly challenging — a good problem for them to have and not one that affected our delivery
Project TypeIndustry-Specific Solutions
IndustryAutomotive
Project Cost$150,000 to $499,999
DurationJul 2025 – Sep 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Clearwater Logistics operates across the Automotive sector with offices in Dallas, USA. In my capacity as Head of Technology I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
We had a product concept validated by market research but no clear path to build it within our budget and timeline constraints. Our Automotive competitors were moving quickly and we could not afford to spend eighteen months finding out a generalist agency could not execute the Industry-Specific Solutions work our product required.
What services did the company provide for your project?
End-to-end Industry-Specific Solutions delivery with a particular emphasis on the integration layer that connected the new build to our existing Automotive infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
Price was a factor but not the deciding one. They were mid-range in our evaluation. What tipped it was the combination of their technical depth in Industry-Specific Solutions, the seniority of the team they proposed to assign to our account, and the clarity of their project governance model. We had been burned by an agency that overpromised before and we needed to see evidence of process maturity.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is that the problem we hired them to solve no longer exists. Beyond that, the new Industry-Specific Solutions platform has reduced our operational overhead measurably, our team spends less time managing incidents and more time on product development, and we have been able to onboard two new enterprise clients who had previously cited our technical limitations as a barrier.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes Industry-Specific Solutions engagement, this team is the answer.
Company Info
Founded
2008
Employees
2 - 9
Hourly Rate
$150 - $199
Avg. Project Cost
$25,000+
Client Rating
5.0/5 (4 reviews)