About LOOP
They are idea-driven, working with a great focus on design and user experience. They create amazing digital things that people like to be part of and use. They see technology as a productive system. They help you to uncover how your brand should work in the digital landscape and identify the best opportunities. Truly, they craft digital ideas that people like to be part of.
Services
LOOP Reviews
Write a ReviewQA process that caught issues in staging so our users never saw them
Zoe Carmichael / Head of Innovation - Red Centre TechnologiesJul 28, 2025
Project summary: Our existing platform had grown organically over several years and the accumulated technical debt was beginning to affect both performance and our ability to ship new features.
Project governance was one of the things that impressed me most. We had a dedicated project manager who ran tight fortnightly sprints with clear acceptance criteria, a shared backlog that gave us full visibility at all times, and a change request process that was fair and transparent. Nothing slipped through the cracks, no bill shock at the end, and the final delivery matched the original scope document almost perfectly. In my experience that kind of discipline is genuinely uncommon.
Technical depth across the full stack, honest and timely communication, delivered exactly what was scoped without surprise additions to the invoice
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly
Questions & Answers
Custom editorial tooling that fits how our team actually works
Natalie Tremblay / Director of Engineering - Boreal Digital IncMar 16, 2025
Project summary: Claims fraud detection had been rule-based for years and we were losing ground to more sophisticated patterns — we needed a machine learning model built on our own historical data.
Twelve weeks from kickoff to live production deployment for a project of this complexity. I would not have believed that was achievable if I had not watched them do it. The velocity came from genuine engineering discipline — clear requirements, short feedback loops, automated testing, and a team that communicated internally without the overhead that slows most agencies down. The product has been live for four months with no critical bugs and one minor patch. We are already in scoping conversations for phase two.
Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly
Questions & Answers
Custom editorial tooling that fits how our team actually works
Allison Park / Chief Product Officer - Vertex Media IncFeb 18, 2022
Project summary: Our property management portfolio had grown to a point where spreadsheets and disconnected tools were costing us both time and deals. We needed a single system of record.
Project governance was one of the things that impressed me most. We had a dedicated project manager who ran tight fortnightly sprints with clear acceptance criteria, a shared backlog that gave us full visibility at all times, and a change request process that was fair and transparent. Nothing slipped through the cracks, no bill shock at the end, and the final delivery matched the original scope document almost perfectly. In my experience that kind of discipline is genuinely uncommon.
Architectural decisions that will serve us for years rather than just solving the immediate problem, knowledge transfer that left our team genuinely capable, no scope creep at all
Their calendar books up quickly which made scheduling the initial kickoff slightly challenging — a good problem for them to have and not one that affected our delivery