About Minimum Inc.
They connect human behavior with inherent design and precise design to develop an outstanding app that people love. They believe that a great product explains an actual behavior rather of making a new one, and that design is beautiful when it works. They use a highly effective blend of user-centered design and lean startup to control all features of their product creation cycle.
Services
Web Development
UI-UX Design
Web Design
E-commerce Development
Android App Development
iOS App Development
Minimum Inc. Reviews
Write a ReviewSecurity posture transformed from a liability to a genuine sales differentiator
Callum Stanton / GM of Technology - Suncoast Retail Group
Verified
Jan 08, 2026
Jan 08, 2026
Project summary: We had a clear product vision but lacked the engineering capacity internally to execute it within the window our market opportunity required.
The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.
PROS
Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue
CONS
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly
Project TypeCybersecurity
IndustryConstruction
Project Cost$50,000 to $149,999
DurationDec 2024 – Jan 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
I lead technology at Suncoast Retail Group, a mid-sized organisation in the Construction sector headquartered in Brisbane, Australia. My remit as GM of Technology covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
Growth into new markets had exposed serious limitations in our platform. What had worked for our original user base in Brisbane, Australia was not going to scale internationally, and the Cybersecurity requirements for those new markets were meaningfully different. We needed a partner who had solved that kind of problem before.
What services did the company provide for your project?
End-to-end Cybersecurity delivery with a particular emphasis on the integration layer that connected the new build to our existing Construction infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, Cybersecurity scope, and Construction context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of Cybersecurity expertise, Construction domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
Analytics setup that finally let us attribute revenue to the right channels
Faisal Al-Ghamdi / Chief Digital Officer - Riyadh Tech Ventures
Verified
Mar 01, 2024
Mar 01, 2024
Project summary: Our legacy BSS stack was preventing us from launching new products faster than our competitors and we needed a modern, API-first replacement that our team could actually maintain.
The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.
PROS
Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence
CONS
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly
Project TypeDigital Marketing
IndustryTelecommunications
Project Cost$10,000 to $49,999
DurationApr 2025 – Sep 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Riyadh Tech Ventures operates across the Telecommunications sector with offices in Riyadh, Saudi Arabia. In my capacity as Chief Digital Officer I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the Digital Marketing expertise to address it properly. We needed specialists.
What services did the company provide for your project?
The full Digital Marketing lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, Digital Marketing scope, and Telecommunications context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Riyadh, Saudi Arabia and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.
Would you recommend this company to others, and would you work with them again?
Yes, without qualification. I have already made two direct referrals to peers in the Telecommunications sector who were facing similar Digital Marketing challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.
Zero-trust architecture that passed our enterprise client due diligence first time
Ethan Beauchamp / VP of Product - Rideau Tech Solutions
Verified
Feb 07, 2024
Feb 07, 2024
Project summary: Our competitors had been investing in technology for two years and we needed to close a meaningful gap quickly without compromising on the quality of what we shipped.
We ran a structured RFP with seven vendors. Three made it to the technical evaluation stage. This team won on the strength of their technical proposal, their domain knowledge, and frankly on the quality of the questions they asked us during the process. A vendor who asks good questions in the sales phase tends to ask good questions during delivery too. That hypothesis proved correct. The project is now live, performing above the KPIs we agreed, and our stakeholders are genuinely impressed.
PROS
Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue
CONS
Their calendar books up quickly which made scheduling the initial kickoff slightly challenging — a good problem for them to have and not one that affected our delivery
Project TypeCybersecurity
IndustryEvents & Event Management
Project CostLess than $10,000
DurationApr 2025 – Oct 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Rideau Tech Solutions operates across the Events & Event Management sector with offices in Toronto, Canada. In my capacity as VP of Product I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
Our existing Cybersecurity capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
Primarily Cybersecurity, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, Cybersecurity scope, and Events & Event Management context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.
How was your overall experience with their communication and project management?
Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.
Did the company deliver the project on time and within your expected budget?
On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new Cybersecurity platform shows a meaningful improvement in the metrics that matter to our Events & Event Management business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Absolutely. I would recommend them with a specific note that the quality of the discovery process is where the value starts. Clients who invest properly in that phase will get the most out of the engagement. We made that investment and the returns are evident in the quality of what was delivered.
Execution that matched the sales pitch — which is rarer than it should be
Natalie Tremblay / Director of Engineering - Boreal Digital Inc
Verified
Jul 15, 2022
Jul 15, 2022
Project summary: Guest experience scores had plateaued and our data showed that friction in the pre-arrival and in-stay digital journey was the primary cause — we needed a purpose-built guest app.
The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.
PROS
Engineering quality that our internal team can maintain without calling the vendor, thorough documentation, proactive risk identification throughout the project
CONS
Honestly nothing worth documenting — we went in with high expectations and they were met on every measure
Project TypePOS System Development
IndustryTravel & Hospitality
Project Cost$150,000 to $499,999
DurationNov 2024 – Dec 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Boreal Digital Inc is a Travel & Hospitality business based in Montreal, Canada. As Director of Engineering I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the POS System Development expertise to address it properly. We needed specialists.
What services did the company provide for your project?
The core engagement was POS System Development but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, POS System Development scope, and Travel & Hospitality context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new POS System Development platform shows a meaningful improvement in the metrics that matter to our Travel & Hospitality business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.
What did you like most about working with this company?
The quality of the written communication. This matters more than most clients articulate. Clear, concise, technically accurate updates that our non-technical stakeholders could read and understand. Proposals and change requests that made the decision obvious rather than obscuring it in jargon. That communication quality reduced our internal coordination overhead significantly.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of POS System Development expertise, Travel & Hospitality domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
Company Info
Founded
2009
Employees
10 - 49
Hourly Rate
$50 - $99
Client Rating
5.0/5 (4 reviews)