Modular Digital Reviews

About Modular Digital

They allow their clients to adopt new technologies with their clients digitally, by consultation, strategy, user experience interface design and build. They are very satisfied with the result and wouldn’t hesitate to work with them on other products again in future. They began the user experience, interface design, usability testing and frontend development. Modular Digital is a good mobile app development company.

Services

Mobile App Development Web Development UI-UX Design Web Design Branding Digital Strategy

Write a Review

Predictive analytics that gave us an edge we had never had before

Daan Visser / CTO - Tulip Tech BV

Verified
Jul 31, 2023

Project summary: Several previous vendor relationships had left us cautious. We needed a partner who would be honest about complexity upfront rather than discovering it mid-project.

I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.

PROS

Collaborative working style that made them feel like an extension of our team, excellent written communication for our async timezone relationship, clean and readable codebase

CONS

Premium pricing compared to some of the alternatives we evaluated, but the quality of the output and the absence of rework costs made the investment straightforward to justify

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeAI & Machine Learning

IndustryEnvironmental Services

Project Cost$500,000+

DurationOct 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As CTO at Tulip Tech BV, I manage a cross-functional technology team serving our Environmental Services clients from Amsterdam, Netherlands. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.

What specific problem or business challenge led you to hire this company?

Our existing AI & Machine Learning capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.

What services did the company provide for your project?

The full AI & Machine Learning lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.

Why did you choose this company over other providers you considered?

Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, AI & Machine Learning scope, and Environmental Services context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.

How clearly did the company understand your requirements and business goals?

Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.

How was your overall experience with their communication and project management?

Communication was handled primarily asynchronously given the time zone difference between Amsterdam, Netherlands and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.

Did the company deliver the project on time and within your expected budget?

Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.

What tangible results or business impact have you seen since the project was completed?

We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.

What did you like most about working with this company?

The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.

Would you recommend this company to others, and would you work with them again?

Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Environmental Services space looking for a AI & Machine Learning partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.

Honest, practical advice — no vendor bias, no unnecessary complexity

Noura Al-Rashidi / VP of Technology - Gulf Retail Holdings

Verified
Mar 20, 2022

Project summary: Our competitors had been investing in technology for two years and we needed to close a meaningful gap quickly without compromising on the quality of what we shipped.

The technical quality of the work is the easiest thing to praise, but what I want to highlight is the communication culture on this team. Every question got a same-day response. Every risk got flagged before it became an issue. When we needed to change direction mid-project — a business decision on our side — they absorbed the change professionally, requoted fairly, and kept momentum going. That flexibility is something you cannot assess in a proposal and it turned out to be one of the most valuable things about working with them.

PROS

Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement

CONS

The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeIT Consulting

IndustryGaming & Gambling

Project Cost$150,000 to $499,999

DurationMar 2025 – May 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Gulf Retail Holdings is a Gaming & Gambling business based in Abu Dhabi, UAE. As VP of Technology I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.

What specific problem or business challenge led you to hire this company?

Our Gaming & Gambling regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist IT Consulting partner was the only realistic path.

What services did the company provide for your project?

Primarily IT Consulting, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.

Why did you choose this company over other providers you considered?

Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, IT Consulting scope, and Gaming & Gambling context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.

How clearly did the company understand your requirements and business goals?

Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.

How was your overall experience with their communication and project management?

Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.

Did the company deliver the project on time and within your expected budget?

Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.

What tangible results or business impact have you seen since the project was completed?

We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.

What did you like most about working with this company?

The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.

Would you recommend this company to others, and would you work with them again?

Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes IT Consulting engagement, this team is the answer.

Modular Digital

About Modular Digital

Services