About not so traditional
not so traditional works with clients to plan, build, and ship digital products. Their core services include Mobile App Development. The company operates with a team of 2 - 9 professionals. Projects are generally billed around $25 - $49 / hr/hr. not so traditional holds a 5.0-star rating across 1 client reviews. The team is based in Cape Town, South Africa. This profile is a starting point — reach out to not so traditional directly to discuss project specifics.
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not so traditional Reviews
Write a ReviewSEO work that moved our primary keywords from page two to position three in five months
Beatriz Cavalcanti / Chief Digital Officer - Cerrado Tech SAApr 11, 2026
Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.
We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it
Questions & Answers
End-to-end quality programme that halved our post-release incident rate inside three months
Marcus Holloway / SVP of Engineering - Vertex Cloud DynamicsMar 27, 2026
Project summary: Our client portal had been built in 2017 and had not received meaningful investment since. Clients were contrasting it unfavourably with the portals of our competitors in pitches.
What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project
Questions & Answers
Mobile experience so polished that users have been sending us compliments
Bilal Chaudhry / Co-Founder & CTO - Indus Software HouseMar 01, 2026
Project summary: Time-to-market for new tariff structures had become a direct competitive disadvantage. Our product configuration layer was the bottleneck and it needed to be modernised as a priority.
The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it
Questions & Answers
A QA partner who treated our product quality as a personal responsibility
Clémentine Aubert / Head of Digital Products - Arc-en-Ciel Digital SASFeb 09, 2026
Project summary: Customer expectations had reset and our conversion funnel data showed precisely where we were losing them. We needed a commerce platform capable of delivering the experience our competitors already had.
The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
Online store that our fulfilment and finance teams are as happy with as our customers are
Shreya Krishnaswamy / VP of Product - Luminar Tech Pvt LtdJan 30, 2026
Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
Online store that our fulfilment and finance teams are as happy with as our customers are
Abdullah Al-Shehri / Head of Innovation - Desert Tech VenturesJan 21, 2026
Project summary: An international expansion required multi-currency, multi-language, and multi-warehouse capabilities that our existing platform could not support without a fundamental re-architecture.
What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.
Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs