About Nova Software
Established in 2005, Nova Software has been committed to providing high-quality offshore outsourcing service. They employ the Agile approach for delivering results in an agreed timeframe with transparent reporting at every project stage. They work using a unique approach that integrates digital and business strategies.
Services
Mobile App Development
Web Development
UI-UX Design
Web Design
E-commerce Development
Nova Software Reviews
Write a ReviewA testing partner who treated quality as seriously as we do
Noura Al-Rashidi / VP of Technology - Gulf Retail Holdings
Verified
Feb 11, 2025
Feb 11, 2025
Project summary: Our competitors had been investing in technology for two years and we needed to close a meaningful gap quickly without compromising on the quality of what we shipped.
The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.
PROS
Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement
CONS
Premium pricing compared to some of the alternatives we evaluated, but the quality of the output and the absence of rework costs made the investment straightforward to justify
Project TypeQuality Assurance & Testing
IndustryFood & Beverage
Project Cost$150,000 to $499,999
DurationSep 2025 – Mar 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
I lead technology at Gulf Retail Holdings, a mid-sized organisation in the Food & Beverage sector headquartered in Abu Dhabi, UAE. My remit as VP of Technology covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the Quality Assurance & Testing expertise to address it properly. We needed specialists.
What services did the company provide for your project?
The core engagement was Quality Assurance & Testing but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, Quality Assurance & Testing scope, and Food & Beverage context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
Absolutely. I would recommend them with a specific note that the quality of the discovery process is where the value starts. Clients who invest properly in that phase will get the most out of the engagement. We made that investment and the returns are evident in the quality of what was delivered.
Data engineering work that turned years of unstructured records into actionable insight
Megan Foster / Head of Technology - Clearwater Logistics
Verified
May 15, 2024
May 15, 2024
Project summary: We had a clear product vision but lacked the engineering capacity internally to execute it within the window our market opportunity required.
Twelve weeks from kickoff to live production deployment for a project of this complexity. I would not have believed that was achievable if I had not watched them do it. The velocity came from genuine engineering discipline — clear requirements, short feedback loops, automated testing, and a team that communicated internally without the overhead that slows most agencies down. The product has been live for four months with no critical bugs and one minor patch. We are already in scoping conversations for phase two.
PROS
Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue
CONS
Honestly nothing worth documenting — we went in with high expectations and they were met on every measure
Project TypeData & Analytics
IndustryFood & Beverage
Project Cost$150,000 to $499,999
DurationFeb 2025 – Jul 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As Head of Technology at Clearwater Logistics, I manage a cross-functional technology team serving our Food & Beverage clients from Dallas, USA. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
Our Food & Beverage regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist Data & Analytics partner was the only realistic path.
What services did the company provide for your project?
The full Data & Analytics lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in Data & Analytics and specific knowledge of the Food & Beverage sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is that the problem we hired them to solve no longer exists. Beyond that, the new Data & Analytics platform has reduced our operational overhead measurably, our team spends less time managing incidents and more time on product development, and we have been able to onboard two new enterprise clients who had previously cited our technical limitations as a barrier.
What did you like most about working with this company?
The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Food & Beverage domain where context takes time to build.
Would you recommend this company to others, and would you work with them again?
Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes Data & Analytics engagement, this team is the answer.
A technology partner worth every penny of the investment
Sana Mirza / Head of Products - Lahore Digital Agency
Verified
Apr 16, 2023
Apr 16, 2023
Project summary: Clinical trial data management was scattered across sites and formats and we needed a unified platform that could satisfy both our data science team and our regulatory affairs function.
Our industry has specific compliance requirements that many generalist agencies struggle with. This team came with working knowledge of the relevant frameworks, asked pointed questions about our obligations, and built controls into the architecture rather than bolting them on at the end. Our compliance team reviewed the delivered system and had only minor observations, which is genuinely unusual for a first-pass review. That domain awareness saved us significant remediation cost.
PROS
Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate
CONS
We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result
Project TypeIndustry-Specific Solutions
IndustryPharmaceuticals & Biotechnology
Project CostLess than $10,000
DurationJul 2025 – Mar 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As Head of Products at Lahore Digital Agency, I manage a cross-functional technology team serving our Pharmaceuticals & Biotechnology clients from Lahore, Pakistan. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
Our existing Industry-Specific Solutions capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
The full Industry-Specific Solutions lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
A direct referral from a peer who had used them for a comparable Industry-Specific Solutions engagement in the Pharmaceuticals & Biotechnology space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Lahore, Pakistan and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
The quality of the written communication. This matters more than most clients articulate. Clear, concise, technically accurate updates that our non-technical stakeholders could read and understand. Proposals and change requests that made the decision obvious rather than obscuring it in jargon. That communication quality reduced our internal coordination overhead significantly.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of Industry-Specific Solutions expertise, Pharmaceuticals & Biotechnology domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
AR feature that increased dwell time in our app by over 40 percent
Pooja Venkataraman / VP of Engineering - Navya FinServ Solutions
Verified
Jul 30, 2022
Jul 30, 2022
Project summary: Attribution had become nearly impossible with our fragmented martech stack and we needed a clean data layer that could connect spend to outcomes across every channel.
I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.
PROS
Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate
CONS
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly
Project TypeAR/VR Development
IndustryAdvertising & Marketing
Project Cost$500,000+
DurationJun 2025 – Aug 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
I lead technology at Navya FinServ Solutions, a mid-sized organisation in the Advertising & Marketing sector headquartered in Chennai, India. My remit as VP of Engineering covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
Our existing AR/VR Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
End-to-end AR/VR Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Advertising & Marketing infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, AR/VR Development scope, and Advertising & Marketing context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Advertising & Marketing operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.
What did you like most about working with this company?
The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Advertising & Marketing domain where context takes time to build.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of AR/VR Development expertise, Advertising & Marketing domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
Company Info
Founded
2005
Employees
50 - 249
Hourly Rate
$100 - $149
Client Rating
5.0/5 (4 reviews)