About PureSoftware

PureSoftware has been in business since 2005, delivering technology projects for clients. They have delivered projects for clients in industries such as Retail & E-commerce. Its team includes 250 - 999 specialists working across design, development, and delivery. PureSoftware holds a 5.0-star rating across 1 client reviews. Their home base is Noida, India. This profile is a starting point — reach out to PureSoftware directly to discuss project specifics.

Where We Specialize

18% Agile Web Development
Agile Web Development 18%
SEO 16%
Mobile App Development 15%
AI Development 13%
Mobile App Marketing 9%
Web Development 8%
Smart Contracts Audits 8%
AI Development 6%
AR App Development 5%
IoT App Development 2%

Industry Expertise

Retail100%

Typical Project Size

41% Midmarket Business
40% Enterprise
19% Small Business

PureSoftware Reviews

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A partnership that began with a single project and earned a place on our preferred vendor list

Aoife Brennan / VP of Product Engineering - Emerald Digital Ltd
Verified
Jan 03, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

5.0
Overall
4.5
Quality
5.0
Schedule
5.0
Cost
4.5
Communication
Project TypeEmbedded Systems Development
IndustryFood & Beverage
Project Cost$10,000 to $49,999
DurationJun 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Product Engineering at Emerald Digital Ltd I oversee technology investment and delivery across our Food & Beverage operations in Dublin, UK. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
The scope covered the full Embedded Systems Development lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
A trusted peer in the Food & Beverage sector had used them for a comparable Embedded Systems Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, Embedded Systems Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Food & Beverage experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Dublin, UK and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Company Info

Founded 2005
Employees 250 - 999
Hourly Rate Undisclosed
Client Rating 4.5/5 (21 reviews)

Rating Breakdown

Quality
4.5
Schedule
4.5
Cost
4.4
Communication
4.5