About Rockpool Digital
They are a leading mobile app development company. They solve addition and retention problems by combining data and technology into a single client view that allows brands to give personalized client experiences. They develop engaging experiences that are personalized and joined up over channels.
Services
Mobile App Development
Web Development
UI-UX Design
Web Design
Social Media Marketing
Rockpool Digital Reviews
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Femke Hoekstra / Head of IT - Delta Logistics BV
Verified
Sep 25, 2023
Sep 25, 2023
Project summary: Citizen-facing services that had been paper-based for decades needed to be digitised in a way that was genuinely accessible to all demographics, not just the digitally confident.
The engagement started with a discovery workshop that immediately signalled this team was different. They pushed back on two of our assumptions in the first session with evidence and a better alternative. That kind of intellectual honesty is rare and it set the tone for the whole project. Deliverables were consistently ahead of schedule, code reviews were taken seriously, and the final product is something we are proud to show enterprise clients during due diligence calls.
PROS
Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement
CONS
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly
Project TypeCMS Development
IndustryGovernment & Public Sector
Project Cost$500,000+
DurationJul 2025 – Nov 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Delta Logistics BV is a Government & Public Sector business based in Rotterdam, Netherlands. As Head of IT I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.
What specific problem or business challenge led you to hire this company?
We had a product concept validated by market research but no clear path to build it within our budget and timeline constraints. Our Government & Public Sector competitors were moving quickly and we could not afford to spend eighteen months finding out a generalist agency could not execute the CMS Development work our product required.
What services did the company provide for your project?
Primarily CMS Development, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
A direct referral from a peer who had used them for a comparable CMS Development engagement in the Government & Public Sector space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Rotterdam, Netherlands and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is that the problem we hired them to solve no longer exists. Beyond that, the new CMS Development platform has reduced our operational overhead measurably, our team spends less time managing incidents and more time on product development, and we have been able to onboard two new enterprise clients who had previously cited our technical limitations as a barrier.
What did you like most about working with this company?
The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of CMS Development expertise, Government & Public Sector domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
End-to-end business system that replaced six legacy tools in a single platform
Natalie Tremblay / Director of Engineering - Boreal Digital Inc
Verified
Apr 07, 2022
Apr 07, 2022
Project summary: Peak season traffic had been exposing architectural weaknesses in our platform for two years. We could no longer afford to enter a promotional period hoping for the best.
We ran a structured RFP with seven vendors. Three made it to the technical evaluation stage. This team won on the strength of their technical proposal, their domain knowledge, and frankly on the quality of the questions they asked us during the process. A vendor who asks good questions in the sales phase tends to ask good questions during delivery too. That hypothesis proved correct. The project is now live, performing above the KPIs we agreed, and our stakeholders are genuinely impressed.
PROS
Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue
CONS
We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result
Project TypeERP Development
IndustryRetail & E-commerce
Project Cost$150,000 to $499,999
DurationOct 2024 – Jul 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
I lead technology at Boreal Digital Inc, a mid-sized organisation in the Retail & E-commerce sector headquartered in Montreal, Canada. My remit as Director of Engineering covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
Our Retail & E-commerce regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist ERP Development partner was the only realistic path.
What services did the company provide for your project?
The full ERP Development lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in ERP Development and specific knowledge of the Retail & E-commerce sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Retail & E-commerce sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Montreal, Canada and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is that the problem we hired them to solve no longer exists. Beyond that, the new ERP Development platform has reduced our operational overhead measurably, our team spends less time managing incidents and more time on product development, and we have been able to onboard two new enterprise clients who had previously cited our technical limitations as a barrier.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Retail & E-commerce space looking for a ERP Development partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.
Company Info
Founded
2004
Employees
10 - 49
Hourly Rate
$150 - $199
Client Rating
5.0/5 (2 reviews)