About ServReality
ServReality is all about the latest technologies, innovation and smoother user experiences. They strive to help you make a smarter use of network investments, saving you both money & time. They try to help you make a smarter use of network investments, saving you both money & time. Their vision is to help their clients to become enthusiastic advocates of data-driven decision to make it quick and easy to put your data to work and get it out into the hands of the front line.
Services
Mobile App Development
Web Development
VR App Development
AR App Development
IoT App Development
Custom Software Development
Web Design
E-commerce Development
AI Development
Blockchain Development
ServReality Reviews
Write a ReviewVisual identity and UX that our NPS scores immediately reflected
Fernanda Costa / VP of Technology - Vento Retail SA
Verified
Mar 21, 2026
Mar 21, 2026
Project summary: Underwriting decisions that should have taken minutes were taking days because of a legacy policy administration system that predated modern API architecture.
I have worked with development agencies on four continents over the past fifteen years and this team sits comfortably in the top tier. What separated them was not just technical skill, which was genuinely impressive, but their instinct for asking the right business questions before reaching for a technical answer. The project ran to schedule, the architecture is clean and well-documented, and the handover was thorough. Six months after go-live we have not raised a single critical support ticket. That speaks for itself.
PROS
Architectural decisions that will serve us for years rather than just solving the immediate problem, knowledge transfer that left our team genuinely capable, no scope creep at all
CONS
The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint
Project TypeUI/UX Design
IndustryInsurance
Project Cost$50,000 to $149,999
DurationMar 2025 – Apr 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As VP of Technology at Vento Retail SA, I manage a cross-functional technology team serving our Insurance clients from Rio de Janeiro, Brazil. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
Our existing UI/UX Design capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
Primarily UI/UX Design, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Insurance space looking for a UI/UX Design partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.
Architecture review that uncovered risks and opportunities in equal measure
Hamza Siddiqui / Co-Founder & CEO - Karachi Software House
Verified
Sep 28, 2025
Sep 28, 2025
Project summary: Claims fraud detection had been rule-based for years and we were losing ground to more sophisticated patterns — we needed a machine learning model built on our own historical data.
The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.
PROS
Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue
CONS
Their calendar books up quickly which made scheduling the initial kickoff slightly challenging — a good problem for them to have and not one that affected our delivery
Project TypeIT Consulting
IndustryInsurance
Project Cost$150,000 to $499,999
DurationJan 2025 – Jan 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Karachi Software House operates across the Insurance sector with offices in Karachi, Pakistan. In my capacity as Co-Founder & CEO I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
We had a product concept validated by market research but no clear path to build it within our budget and timeline constraints. Our Insurance competitors were moving quickly and we could not afford to spend eighteen months finding out a generalist agency could not execute the IT Consulting work our product required.
What services did the company provide for your project?
Primarily IT Consulting, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Insurance domain where context takes time to build.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of IT Consulting expertise, Insurance domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
VR training module that cut onboarding time in half
Lachlan Burgess / Chief Digital Officer - Harbour Digital Pty Ltd
Verified
Nov 01, 2024
Nov 01, 2024
Project summary: Regulatory changes required us to rebuild our client reporting module from the ground up with full audit trail, real-time data, and a compliant data residency model.
Twelve weeks from kickoff to live production deployment for a project of this complexity. I would not have believed that was achievable if I had not watched them do it. The velocity came from genuine engineering discipline — clear requirements, short feedback loops, automated testing, and a team that communicated internally without the overhead that slows most agencies down. The product has been live for four months with no critical bugs and one minor patch. We are already in scoping conversations for phase two.
PROS
Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement
CONS
The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint
Project TypeAR/VR Development
IndustryFinancial Services
Project CostLess than $10,000
DurationOct 2025 – Apr 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As Chief Digital Officer at Harbour Digital Pty Ltd, I manage a cross-functional technology team serving our Financial Services clients from Sydney, Australia. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the AR/VR Development expertise to address it properly. We needed specialists.
What services did the company provide for your project?
Primarily AR/VR Development, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in AR/VR Development and specific knowledge of the Financial Services sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new AR/VR Development platform shows a meaningful improvement in the metrics that matter to our Financial Services business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.
What did you like most about working with this company?
The quality of the written communication. This matters more than most clients articulate. Clear, concise, technically accurate updates that our non-technical stakeholders could read and understand. Proposals and change requests that made the decision obvious rather than obscuring it in jargon. That communication quality reduced our internal coordination overhead significantly.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of AR/VR Development expertise, Financial Services domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
Results that made the business case look conservative in hindsight
Brandon Hayes / VP of Engineering - Apex Digital Partners
Verified
Aug 22, 2023
Aug 22, 2023
Project summary: Several previous vendor relationships had left us cautious. We needed a partner who would be honest about complexity upfront rather than discovering it mid-project.
I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.
PROS
Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence
CONS
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly
Project TypePOS System Development
IndustryAgriculture
Project Cost$10,000 to $49,999
DurationMar 2025 – Dec 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Apex Digital Partners operates across the Agriculture sector with offices in San Francisco, USA. In my capacity as VP of Engineering I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the POS System Development expertise to address it properly. We needed specialists.
What services did the company provide for your project?
Primarily POS System Development, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
A direct referral from a peer who had used them for a comparable POS System Development engagement in the Agriculture space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Agriculture sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between San Francisco, USA and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Agriculture operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
Absolutely. I would recommend them with a specific note that the quality of the discovery process is where the value starts. Clients who invest properly in that phase will get the most out of the engagement. We made that investment and the returns are evident in the quality of what was delivered.
Company Info
Founded
2013
Employees
50 - 249
Hourly Rate
$25 - $49
Client Rating
5.0/5 (4 reviews)