Snowman Labs Reviews

About Snowman Labs

Their mission is to change people & transform company by developing stunning and amazingly designed apps. They place all their effort in user experience & interface design in order to produce the best app for their clients. They are strongly involved in producing an effective solution to meet their clients’ challenges. They always communicate, fairly and transparently, all the pros and cons of any project with which they are associated.

Services

Mobile App Development UI-UX Design Custom Software Development Branding Cloud Solutions

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Complete website rebuild that tripled our conversion rate within 60 days

Allison Park / Chief Product Officer - Vertex Media Inc

Verified
Jun 09, 2024

Project summary: The project had both a hard delivery date tied to a board commitment and a scope that our previous agency had told us was not achievable. We needed someone to prove otherwise.

Our previous agency had given us a platform that worked well enough to demo and fell apart under real load. This team came in, diagnosed the root causes accurately, and rebuilt the critical components without disrupting the live service. The performance improvements were immediate and measurable — page load times dropped by 60 percent, error rates dropped to near zero, and our support team has far fewer incidents to deal with. The contrast with our previous experience could not have been sharper.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeWeb Development

IndustryHuman Resources

Project Cost$10,000 to $49,999

DurationMar 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Vertex Media Inc is a Human Resources business based in Los Angeles, USA. As Chief Product Officer I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.

What specific problem or business challenge led you to hire this company?

We had a product concept validated by market research but no clear path to build it within our budget and timeline constraints. Our Human Resources competitors were moving quickly and we could not afford to spend eighteen months finding out a generalist agency could not execute the Web Development work our product required.

What services did the company provide for your project?

End-to-end Web Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Human Resources infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.

Why did you choose this company over other providers you considered?

Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.

How clearly did the company understand your requirements and business goals?

Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.

How was your overall experience with their communication and project management?

Communication was handled primarily asynchronously given the time zone difference between Los Angeles, USA and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.

Did the company deliver the project on time and within your expected budget?

On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.

What tangible results or business impact have you seen since the project was completed?

We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.

What did you like most about working with this company?

The quality of the written communication. This matters more than most clients articulate. Clear, concise, technically accurate updates that our non-technical stakeholders could read and understand. Proposals and change requests that made the decision obvious rather than obscuring it in jargon. That communication quality reduced our internal coordination overhead significantly.

Would you recommend this company to others, and would you work with them again?

I recommend them to anyone who asks and occasionally to people who do not. The combination of Web Development expertise, Human Resources domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.

Complete website rebuild that tripled our conversion rate within 60 days

Ethan Beauchamp / VP of Product - Rideau Tech Solutions

Verified
Jun 26, 2022

Project summary: We had a clear product vision but lacked the engineering capacity internally to execute it within the window our market opportunity required.

I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.

PROS

Engineering quality that our internal team can maintain without calling the vendor, thorough documentation, proactive risk identification throughout the project

CONS

Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeWeb Development

IndustryAgriculture

Project Cost$150,000 to $499,999

DurationAug 2025 – May 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Rideau Tech Solutions is a Agriculture business based in Toronto, Canada. As VP of Product I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.

What specific problem or business challenge led you to hire this company?

We had a product concept validated by market research but no clear path to build it within our budget and timeline constraints. Our Agriculture competitors were moving quickly and we could not afford to spend eighteen months finding out a generalist agency could not execute the Web Development work our product required.

What services did the company provide for your project?

The core engagement was Web Development but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.

Why did you choose this company over other providers you considered?

We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in Web Development and specific knowledge of the Agriculture sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.

How clearly did the company understand your requirements and business goals?

Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.

How was your overall experience with their communication and project management?

Communication was handled primarily asynchronously given the time zone difference between Toronto, Canada and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.

Did the company deliver the project on time and within your expected budget?

On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.

What tangible results or business impact have you seen since the project was completed?

Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new Web Development platform shows a meaningful improvement in the metrics that matter to our Agriculture business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.

What did you like most about working with this company?

The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.

Would you recommend this company to others, and would you work with them again?

Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes Web Development engagement, this team is the answer.

Snowman Labs

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