About SoftAvail, Inc.
SoftAvail, Inc. is a software development company that turns ideas into working products. The company's main offerings are Custom Software Development and Mobile App Development. With 10 - 49 people on staff, SoftAvail, Inc. can take on projects of varying size. Typical hourly rates run around $25 - $49 / hr/hr. SoftAvail, Inc. operates out of San Francisco, CA. This gives a quick snapshot of what to expect when working with SoftAvail, Inc.
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SoftAvail, Inc. Reviews
Write a ReviewThe outcome we specified, delivered the way we needed it, by people we would hire again
Rupert Ashford / Director of eCommerce - Hargrove Retail PLCJun 09, 2026
Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
CRM that finally unified our sales, marketing, and customer success teams in one system
Aarav Mehta / Chief Data Officer - Zenith FinServ LtdMay 21, 2026
Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
Security team that communicated findings clearly to non-technical stakeholders — genuinely rare
Yuki Hashimoto / Head of Product Development - East Asia Commerce KKMay 21, 2026
Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.
I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.
Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
An honest assessment of where we were, followed by a credible plan for where we needed to go
Nora Al-Otaibi / VP of Engineering - Salam Digital SolutionsMay 17, 2026
Project summary: Our client portal had been built in 2017 and had not received meaningful investment since. Clients were contrasting it unfavourably with the portals of our competitors in pitches.
What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.
Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring
Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons
Questions & Answers
Immersive experience that generated more media coverage than anything we had shipped before
Danielle Westbrook / Chief Digital Officer - BlueSky Retail HoldingsApr 10, 2026
Project summary: Evolving open banking obligations required us to rebuild our API layer from the ground up. The architecture needed to be compliant by default, not bolted on after the fact.
We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.
Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project
Questions & Answers
Delivered on scope, on time, and with code quality that passed our strictest review
Elliot Thorne / Managing Director, Tech - Redwood Capital AdvisorsApr 06, 2026
Project summary: A merger had left us with two incompatible student information systems. We needed a consolidation path that preserved historical data, maintained service continuity, and met accreditation requirements.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
Publishing workflow that took our time-to-live from days to under an hour
Maja Söderström / Head of Product Engineering - Scandia Digital ABMar 22, 2026
Project summary: Our campaign management workflow had grown to involve twelve different tools and significant manual reconciliation. The inefficiency was affecting both speed and accuracy.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk