About SoftBlue
Their mission is to provide the best software development solutions and tuition fee payment engine of education in Africa. They strive to develop the best internet apps with the high technology. The proven successful experiences in marketing & publishing clearly help improve ROI of customer investments. They put an attempt at connecting individuals and organizations, producing positive values & innovative ideas to their city and its people.
Services
Mobile App Development
Web Development
UI-UX Design
Web Design
SoftBlue Reviews
Write a ReviewVR training module that cut onboarding time in half
Daan Visser / CTO - Tulip Tech BV
Verified
Aug 11, 2025
Aug 11, 2025
Project summary: Our wealth management platform was built on ten-year-old architecture and was starting to limit our ability to onboard new institutional clients with modern integration expectations.
Project governance was one of the things that impressed me most. We had a dedicated project manager who ran tight fortnightly sprints with clear acceptance criteria, a shared backlog that gave us full visibility at all times, and a change request process that was fair and transparent. Nothing slipped through the cracks, no bill shock at the end, and the final delivery matched the original scope document almost perfectly. In my experience that kind of discipline is genuinely uncommon.
PROS
Collaborative working style that made them feel like an extension of our team, excellent written communication for our async timezone relationship, clean and readable codebase
CONS
Their calendar books up quickly which made scheduling the initial kickoff slightly challenging — a good problem for them to have and not one that affected our delivery
Project TypeAR/VR Development
IndustryFinancial Services
Project Cost$50,000 to $149,999
DurationJan 2025 – Mar 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As CTO at Tulip Tech BV, I manage a cross-functional technology team serving our Financial Services clients from Amsterdam, Netherlands. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the AR/VR Development expertise to address it properly. We needed specialists.
What services did the company provide for your project?
End-to-end AR/VR Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Financial Services infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in AR/VR Development and specific knowledge of the Financial Services sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Financial Services operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.
What did you like most about working with this company?
The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of AR/VR Development expertise, Financial Services domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
Architecture review that uncovered risks and opportunities in equal measure
Isla Mackenzie / CEO - Highland FinTech Ltd
Verified
Mar 09, 2025
Mar 09, 2025
Project summary: Production downtime was costing us significantly each quarter and our existing monitoring infrastructure had no predictive capability whatsoever.
We ran a structured RFP with seven vendors. Three made it to the technical evaluation stage. This team won on the strength of their technical proposal, their domain knowledge, and frankly on the quality of the questions they asked us during the process. A vendor who asks good questions in the sales phase tends to ask good questions during delivery too. That hypothesis proved correct. The project is now live, performing above the KPIs we agreed, and our stakeholders are genuinely impressed.
PROS
Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue
CONS
Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum
Project TypeIT Consulting
IndustryManufacturing
Project Cost$50,000 to $149,999
DurationDec 2024 – Nov 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Highland FinTech Ltd operates across the Manufacturing sector with offices in Edinburgh, UK. In my capacity as CEO I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
Growth into new markets had exposed serious limitations in our platform. What had worked for our original user base in Edinburgh, UK was not going to scale internationally, and the IT Consulting requirements for those new markets were meaningfully different. We needed a partner who had solved that kind of problem before.
What services did the company provide for your project?
The full IT Consulting lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in IT Consulting and specific knowledge of the Manufacturing sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Manufacturing sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new IT Consulting platform shows a meaningful improvement in the metrics that matter to our Manufacturing business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.
What did you like most about working with this company?
The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Manufacturing domain where context takes time to build.
Would you recommend this company to others, and would you work with them again?
Yes, without qualification. I have already made two direct referrals to peers in the Manufacturing sector who were facing similar IT Consulting challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.
Technically excellent, commercially aware, and genuinely pleasant to work with
Lukas Becker / Head of Digitalisation - Becker Industrie GmbH
Verified
Sep 20, 2024
Sep 20, 2024
Project summary: Our legacy BSS stack was preventing us from launching new products faster than our competitors and we needed a modern, API-first replacement that our team could actually maintain.
The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.
PROS
Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue
CONS
Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum
Project TypeIndustry-Specific Solutions
IndustryTelecommunications
Project CostLess than $10,000
DurationMay 2025 – Mar 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Becker Industrie GmbH is a Telecommunications business based in Munich, Germany. As Head of Digitalisation I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.
What specific problem or business challenge led you to hire this company?
Growth into new markets had exposed serious limitations in our platform. What had worked for our original user base in Munich, Germany was not going to scale internationally, and the Industry-Specific Solutions requirements for those new markets were meaningfully different. We needed a partner who had solved that kind of problem before.
What services did the company provide for your project?
The core engagement was Industry-Specific Solutions but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, Industry-Specific Solutions scope, and Telecommunications context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Munich, Germany and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of Industry-Specific Solutions expertise, Telecommunications domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
Custom CRM that replaced four spreadsheets and a lot of tribal knowledge
Courtney Walsh / Director of eCommerce - Summit Retail Group
Verified
Sep 09, 2022
Sep 09, 2022
Project summary: Remote and hybrid learning had exposed the limitations of our existing LMS and we needed a purpose-built solution that could scale to 50,000 concurrent users without degrading the experience.
Twelve weeks from kickoff to live production deployment for a project of this complexity. I would not have believed that was achievable if I had not watched them do it. The velocity came from genuine engineering discipline — clear requirements, short feedback loops, automated testing, and a team that communicated internally without the overhead that slows most agencies down. The product has been live for four months with no critical bugs and one minor patch. We are already in scoping conversations for phase two.
PROS
Technical depth across the full stack, honest and timely communication, delivered exactly what was scoped without surprise additions to the invoice
CONS
Premium pricing compared to some of the alternatives we evaluated, but the quality of the output and the absence of rework costs made the investment straightforward to justify
Project TypeCRM Development
IndustryEducation
Project Cost$50,000 to $149,999
DurationDec 2024 – Dec 2025
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As Director of eCommerce at Summit Retail Group, I manage a cross-functional technology team serving our Education clients from New York, USA. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the CRM Development expertise to address it properly. We needed specialists.
What services did the company provide for your project?
The core engagement was CRM Development but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in CRM Development and specific knowledge of the Education sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of CRM Development expertise, Education domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.
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Client Rating
5.0/5 (4 reviews)