About Softlets

Softlets is a best software development company in Dubai. The company was founded with a sole aim to produce the best technology for its clients at very fair rates. They will support your core business values through dedicated teamwork and commit to your success. Their team is very well experienced and completely committed to delivering the best results possible.

Services

Mobile App Development Web Development UI-UX Design Web Design Digital Strategy

Industries Served

Insurance Pharmaceuticals & Biotechnology Healthcare

Softlets Reviews

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DevOps toolchain that compressed our two-week release cycle to same-day deployments

Kelsey Drummond / Director of Digital Health - Crestline Health Partners
Verified
Feb 13, 2026

Project summary: Our actuarial models had outgrown the reporting infrastructure feeding them. Data latency was introducing risk into pricing decisions that the business had decided it could no longer accept.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.5
Overall
4.0
Quality
4.5
Schedule
4.5
Cost
5.0
Communication
Project TypeDevOps Services
IndustryInsurance
Project Cost$10,000 to $49,999
DurationMar 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Crestline Health Partners operates in the Insurance sector with headquarters in Houston, USA. In my role as Director of Digital Health I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our DevOps Services capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
End-to-end DevOps Services delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their DevOps Services approach and the evidence base they provided — reference projects in Insurance contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Insurance experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Insurance sector looking for DevOps Services expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Finance and operations now work from identical numbers — the value of that cannot be overstated

Takashi Morimoto / Director of IT Strategy - Sakura Digital KK
Verified
Jan 26, 2026

Project summary: Regulatory submission timelines required a document management platform that could handle version control, access permissions, and audit trails at a scale our existing tools were not designed for.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.0
Overall
4.5
Quality
4.0
Schedule
4.0
Cost
4.0
Communication
Project TypeERP Development
IndustryPharmaceuticals & Biotechnology
Project Cost$10,000 to $49,999
DurationJul 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Sakura Digital KK is an established Pharmaceuticals & Biotechnology organisation headquartered in Tokyo, Japan. My role as Director of IT Strategy covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
Primarily ERP Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their ERP Development approach and the evidence base they provided — reference projects in Pharmaceuticals & Biotechnology contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Tokyo, Japan and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex ERP Development programme in the Pharmaceuticals & Biotechnology space and will deliver against a serious brief, this is the team.

The team understood mobile-first thinking before we finished the brief

Clémentine Aubert / Head of Digital Products - Arc-en-Ciel Digital SAS
Verified
Jan 25, 2026

Project summary: Integration between our clinic management system and our patient-facing app had been a recurring failure point. We needed an engineering partner who could own the integration layer end to end.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons

4.0
Overall
4.5
Quality
4.0
Schedule
4.0
Cost
3.5
Communication
Project TypeMobile App Development
IndustryHealthcare
Project Cost$150,000 to $499,999
DurationJul 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Head of Digital Products at Arc-en-Ciel Digital SAS I oversee technology investment and delivery across our Healthcare operations in Bordeaux, France. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Mobile App Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
Primarily Mobile App Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Bordeaux, France and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

FAQs

What services does Softlets offer?
Softlets provides software development services that may include mobile app development, web development, custom software development, UI/UX design, cloud solutions, AI development, and enterprise application development. Its core focus areas include Digital Strategy, Mobile App Development, UI-UX Design, Web Design and Web Development.
How much does it cost to hire Softlets?
The cost of hiring Softlets depends on factors such as project complexity, development hours, required technologies, team size, and engagement model. Based on available data, Softlets's typical hourly rate is around < $25, with an average project cost of $25000+.
Which industries does Softlets serve?
Softlets has experience working with businesses across multiple industries, including Real Estate, Human Resources, Advertising & Marketing, Travel & Hospitality, Nonprofit & NGO and Healthcare.
How long does Softlets take to complete a software project?
Project timelines vary depending on scope and complexity. A simple MVP may take a few weeks, while enterprise software or large-scale digital transformation projects can require several months of development, testing, and deployment. With a team of 10 - 49 professionals, Softlets can scale resources based on project urgency.
Does Softlets provide post-launch support and maintenance?
Many software development companies, including Softlets, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, it has served clients in United-arab-emirates, and its typical hourly rate is around < $25.
How can I contact Softlets for a project?
Businesses can contact Softlets through its official website, email, or contact form to discuss project requirements, request a consultation, or receive a development estimate. For context, it has experience across industries such as Real Estate, Human Resources, Advertising & Marketing, Travel & Hospitality, Nonprofit & NGO and Healthcare, and it has been operating since 2010.
What engagement models does Softlets provide?
Softlets may offer multiple engagement models such as fixed-price contracts, dedicated team hiring, and time-and-material billing, allowing businesses to choose the option that best fits their budget and project scope. For context, its listed capabilities span Digital Strategy, Mobile App Development, UI-UX Design, Web Design and Web Development, and it reports a team size of 10 - 49 professionals.
Can Softlets build AI-powered applications?
Many modern software development companies, including Softlets, offer AI and machine learning integration services such as chatbots, predictive analytics, computer vision, and intelligent automation. For context, it has experience across industries such as Real Estate, Human Resources, Advertising & Marketing, Travel & Hospitality, Nonprofit & NGO and Healthcare, and it has served clients in United-arab-emirates.
Which countries does Softlets serve?
Softlets may serve clients across multiple countries and regions, including United-arab-emirates, depending on market demand and business partnerships.
Does Softlets develop SaaS products?
Yes, Softlets may offer SaaS product development services, including multi-tenant architecture, subscription billing integration, and cloud-native deployment for scalable software-as-a-service solutions. For context, it has experience across industries such as Real Estate, Human Resources, Advertising & Marketing, Travel & Hospitality, Nonprofit & NGO and Healthcare, and it reports a team size of 10 - 49 professionals.

Company Info

Founded 2010
Employees 10 - 49
Hourly Rate < $25
Avg. Project Cost $55,000+
Client Rating 4.3/5 (13 reviews)

Rating Breakdown

Quality
4.3
Schedule
4.2
Cost
4.2
Communication
4.2