About SoftwareMill

They want to produce software that means to their business clients. They develop the traditional developing work ethics and values, which change directly to the state of our systems, helping the client discover their true needs. Most of their employees are in some way involved in the area. They translate directly to the quality of their systems, helping the client identify their true demands.

Services

Mobile App Development Web Development AR App Development UI-UX Design Custom Software Development Chat Bots & AI Development Web Design Branding Cloud Solutions Blockchain Development

Industries Served

Aerospace & Defense

SoftwareMill Reviews

Write a Review

Infrastructure-as-code that our DevOps team can actually read and maintain

Noura Al-Rashidi / VP of Technology - Gulf Retail Holdings
Verified
Jul 08, 2022

Project summary: Several previous vendor relationships had left us cautious. We needed a partner who would be honest about complexity upfront rather than discovering it mid-project.

Our previous agency had given us a platform that worked well enough to demo and fell apart under real load. This team came in, diagnosed the root causes accurately, and rebuilt the critical components without disrupting the live service. The performance improvements were immediate and measurable — page load times dropped by 60 percent, error rates dropped to near zero, and our support team has far fewer incidents to deal with. The contrast with our previous experience could not have been sharper.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeCloud Services
IndustryAerospace & Defense
Project Cost$50,000 to $149,999
DurationDec 2024 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Technology at Gulf Retail Holdings, I manage a cross-functional technology team serving our Aerospace & Defense clients from Abu Dhabi, UAE. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the Cloud Services expertise to address it properly. We needed specialists.
What services did the company provide for your project?
End-to-end Cloud Services delivery with a particular emphasis on the integration layer that connected the new build to our existing Aerospace & Defense infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
A direct referral from a peer who had used them for a comparable Cloud Services engagement in the Aerospace & Defense space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.
How clearly did the company understand your requirements and business goals?
Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Abu Dhabi, UAE and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Aerospace & Defense operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.
What did you like most about working with this company?
The quality of the written communication. This matters more than most clients articulate. Clear, concise, technically accurate updates that our non-technical stakeholders could read and understand. Proposals and change requests that made the decision obvious rather than obscuring it in jargon. That communication quality reduced our internal coordination overhead significantly.
Would you recommend this company to others, and would you work with them again?
Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes Cloud Services engagement, this team is the answer.

FAQs

Which industries does SoftwareMill serve?
SoftwareMill has experience working with businesses across multiple industries, including Aerospace & Defense, Agriculture, Media & Entertainment, Telecommunications, Energy & Utilities and Advertising & Marketing.
Is SoftwareMill suitable for startups?
Yes. Many startups choose companies like SoftwareMill because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has served clients in USA, and it has been operating since 2009.
How can I contact SoftwareMill for a project?
Businesses can contact SoftwareMill through its official website, email, or contact form to discuss project requirements, request a consultation, or receive a development estimate. For context, it has experience across industries such as Aerospace & Defense, Agriculture, Media & Entertainment, Telecommunications, Energy & Utilities and Advertising & Marketing, and it reports a team size of 10 - 49 professionals.
Is SoftwareMill an offshore software development company?
SoftwareMill may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, its listed capabilities span AR App Development, Blockchain Development, Branding, Chat Bots & AI Development and Cloud Solutions, and it has been operating since 2009.
Does SoftwareMill offer dedicated developers?
Yes, many companies like SoftwareMill provide a dedicated developer hiring model, allowing businesses to scale their in-house team with experienced professionals who work exclusively on their project. For context, it has served clients in USA, and it reports a team size of 10 - 49 professionals.
What engagement models does SoftwareMill provide?
SoftwareMill may offer multiple engagement models such as fixed-price contracts, dedicated team hiring, and time-and-material billing, allowing businesses to choose the option that best fits their budget and project scope. For context, its listed capabilities span AR App Development, Blockchain Development, Branding, Chat Bots & AI Development and Cloud Solutions, and it has experience across industries such as Aerospace & Defense, Agriculture, Media & Entertainment, Telecommunications, Energy & Utilities and Advertising & Marketing.
Can SoftwareMill build AI-powered applications?
Many modern software development companies, including SoftwareMill, offer AI and machine learning integration services such as chatbots, predictive analytics, computer vision, and intelligent automation. For context, it has experience across industries such as Aerospace & Defense, Agriculture, Media & Entertainment, Telecommunications, Energy & Utilities and Advertising & Marketing, and its typical hourly rate is around $50 - $99.
Does SoftwareMill sign an NDA before starting a project?
Most professional software development companies, including SoftwareMill, are willing to sign a Non-Disclosure Agreement (NDA) to protect client data and project confidentiality before development begins. For context, its listed capabilities span AR App Development, Blockchain Development, Branding, Chat Bots & AI Development and Cloud Solutions, and it has been operating since 2009.
Can SoftwareMill modernize legacy software?
SoftwareMill may provide legacy software modernization services, including re-platforming, code refactoring, and migration to modern frameworks or cloud infrastructure to improve performance and maintainability. For context, it has served clients in USA, and its average project cost is reported at $100000+.

Company Info

Founded 2009
Employees 10 - 49
Hourly Rate $50 - $99
Avg. Project Cost $55,000+
Client Rating 4.3/5 (11 reviews)

Rating Breakdown

Quality
4.3
Schedule
4.3
Cost
4.4
Communication
4.4