SP TECH Inc Reviews

Performance marketing that delivered measurable ROAS from the first campaign

Travis Bennett / Managing Director, Tech - Irongate Capital

Verified
Dec 04, 2023

Project summary: Our existing platform had grown organically over several years and the accumulated technical debt was beginning to affect both performance and our ability to ship new features.

We ran a structured RFP with seven vendors. Three made it to the technical evaluation stage. This team won on the strength of their technical proposal, their domain knowledge, and frankly on the quality of the questions they asked us during the process. A vendor who asks good questions in the sales phase tends to ask good questions during delivery too. That hypothesis proved correct. The project is now live, performing above the KPIs we agreed, and our stakeholders are genuinely impressed.

PROS

Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement

CONS

Honestly nothing worth documenting — we went in with high expectations and they were met on every measure

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeDigital Marketing

IndustryEvents & Event Management

Project Cost$500,000+

DurationAug 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I lead technology at Irongate Capital, a mid-sized organisation in the Events & Event Management sector headquartered in Atlanta, USA. My remit as Managing Director, Tech covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.

What specific problem or business challenge led you to hire this company?

We had a product concept validated by market research but no clear path to build it within our budget and timeline constraints. Our Events & Event Management competitors were moving quickly and we could not afford to spend eighteen months finding out a generalist agency could not execute the Digital Marketing work our product required.

What services did the company provide for your project?

End-to-end Digital Marketing delivery with a particular emphasis on the integration layer that connected the new build to our existing Events & Event Management infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.

Why did you choose this company over other providers you considered?

Price was a factor but not the deciding one. They were mid-range in our evaluation. What tipped it was the combination of their technical depth in Digital Marketing, the seniority of the team they proposed to assign to our account, and the clarity of their project governance model. We had been burned by an agency that overpromised before and we needed to see evidence of process maturity.

How clearly did the company understand your requirements and business goals?

Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.

How was your overall experience with their communication and project management?

Communication was handled primarily asynchronously given the time zone difference between Atlanta, USA and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.

Did the company deliver the project on time and within your expected budget?

Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.

What tangible results or business impact have you seen since the project was completed?

We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.

What did you like most about working with this company?

The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Events & Event Management domain where context takes time to build.

Would you recommend this company to others, and would you work with them again?

Absolutely. I would recommend them with a specific note that the quality of the discovery process is where the value starts. Clients who invest properly in that phase will get the most out of the engagement. We made that investment and the returns are evident in the quality of what was delivered.

Multi-cloud architecture that gave us resilience and cut our hosting bill

Megan Foster / Head of Technology - Clearwater Logistics

Verified
Jun 02, 2022

Project summary: Underwriting decisions that should have taken minutes were taking days because of a legacy policy administration system that predated modern API architecture.

The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.

PROS

Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence

CONS

Premium pricing compared to some of the alternatives we evaluated, but the quality of the output and the absence of rework costs made the investment straightforward to justify

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeCloud Services

IndustryInsurance

Project CostLess than $10,000

DurationJul 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I lead technology at Clearwater Logistics, a mid-sized organisation in the Insurance sector headquartered in Dallas, USA. My remit as Head of Technology covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.

What specific problem or business challenge led you to hire this company?

We had a product concept validated by market research but no clear path to build it within our budget and timeline constraints. Our Insurance competitors were moving quickly and we could not afford to spend eighteen months finding out a generalist agency could not execute the Cloud Services work our product required.

What services did the company provide for your project?

The core engagement was Cloud Services but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.

Why did you choose this company over other providers you considered?

We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in Cloud Services and specific knowledge of the Insurance sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.

How clearly did the company understand your requirements and business goals?

Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.

How was your overall experience with their communication and project management?

Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.

Did the company deliver the project on time and within your expected budget?

Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.

What tangible results or business impact have you seen since the project was completed?

Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new Cloud Services platform shows a meaningful improvement in the metrics that matter to our Insurance business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.

What did you like most about working with this company?

The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Insurance domain where context takes time to build.

Would you recommend this company to others, and would you work with them again?

Yes, without qualification. I have already made two direct referrals to peers in the Insurance sector who were facing similar Cloud Services challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.

Hardware-to-cloud pipeline built by engineers who understood both worlds equally

Harry Drummond / IT Programme Director - Northgate Insurance Group

Verified
Jan 21, 2022

Project summary: Document review and contract lifecycle management were consuming a disproportionate amount of fee-earner time that should have been spent on higher-value advisory work.

The engagement started with a discovery workshop that immediately signalled this team was different. They pushed back on two of our assumptions in the first session with evidence and a better alternative. That kind of intellectual honesty is rare and it set the tone for the whole project. Deliverables were consistently ahead of schedule, code reviews were taken seriously, and the final product is something we are proud to show enterprise clients during due diligence calls.

PROS

Architectural decisions that will serve us for years rather than just solving the immediate problem, knowledge transfer that left our team genuinely capable, no scope creep at all

CONS

The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeIoT Development

IndustryLegal Services

Project CostLess than $10,000

DurationAug 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Northgate Insurance Group is a Legal Services business based in Birmingham, UK. As IT Programme Director I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.

What specific problem or business challenge led you to hire this company?

Our existing IoT Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.

What services did the company provide for your project?

The full IoT Development lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.

Why did you choose this company over other providers you considered?

Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, IoT Development scope, and Legal Services context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.

How clearly did the company understand your requirements and business goals?

Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.

How was your overall experience with their communication and project management?

Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.

Did the company deliver the project on time and within your expected budget?

On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.

What tangible results or business impact have you seen since the project was completed?

Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.

What did you like most about working with this company?

The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.

Would you recommend this company to others, and would you work with them again?

Absolutely. I would recommend them with a specific note that the quality of the discovery process is where the value starts. Clients who invest properly in that phase will get the most out of the engagement. We made that investment and the returns are evident in the quality of what was delivered.

SP TECH Inc

Services