About Ten Forward Consulting
Ten Forward Consulting is a software development company that turns ideas into working products. Their core services include Custom Software Development and Mobile App Development. With 2 - 9 people on staff, Ten Forward Consulting can take on projects of varying size. Typical hourly rates run around $100 - $149 / hr/hr. The team is based in Madison, WI. This profile is a starting point — reach out to Ten Forward Consulting directly to discuss project specifics.
Where We Specialize
Industry Expertise
Typical Project Size
Ten Forward Consulting Reviews
Write a ReviewPerformance marketing that produced positive ROAS in the first full campaign cycle
Bram de Vries / Chief Technology Officer - Windmill Tech BVJun 01, 2026
Project summary: An international expansion required multi-currency, multi-language, and multi-warehouse capabilities that our existing platform could not support without a fundamental re-architecture.
The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs
Questions & Answers
CRM integration that connected our marketing automation to our revenue motion seamlessly
Cameron Aldrich / Head of Digital Operations - Northstar Logistics CorpMar 20, 2026
Project summary: Grid modernisation funding required us to demonstrate demand-response capability. The machine learning models existed on paper; we needed an engineering partner to build and productionise them.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons
Questions & Answers
Managed IT that made our internal teams forget infrastructure was something they once worried about
Gustavo Ferreira / VP of Technology - Amazônia Digital LtdaMar 15, 2026
Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.
We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons
Questions & Answers
Design system that brought consistency to a product that had accrued four years of visual debt
Adriana Voss / Director of Platform Engineering - Cascadia Digital VenturesMar 10, 2026
Project summary: Evolving open banking obligations required us to rebuild our API layer from the ground up. The architecture needed to be compliant by default, not bolted on after the fact.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before
Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously
Questions & Answers
A partnership that began with a single project and earned a place on our preferred vendor list
Nora Al-Otaibi / VP of Engineering - Salam Digital SolutionsJan 15, 2026
Project summary: Time-to-market for new tariff structures had become a direct competitive disadvantage. Our product configuration layer was the bottleneck and it needed to be modernised as a priority.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously
Questions & Answers
Connected hardware platform that eliminated the blind spots in our operational data
Bilal Chaudhry / Co-Founder & CTO - Indus Software HouseJan 06, 2026
Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.
I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project