About Tension Design
Tension Design is a boutique agency bringing innovative thinking, methodology, and technology to push your business forward. They do this by focusing on expressly tailored, elegantly crafted digital marketing solutions built with your customers in mind. They elevate your brand by crafting your story with transparency and value to your customers.
Services
Tension Design Reviews
Write a ReviewDesign system that made every screen in our product feel intentional
Piotr Wojciechowski / Head of Development - Vistula Software Sp zooMar 16, 2024
Project summary: Renewable energy forecasting required a machine learning layer that our internal team had the domain knowledge for but not the engineering capacity to build and productionise.
Project governance was one of the things that impressed me most. We had a dedicated project manager who ran tight fortnightly sprints with clear acceptance criteria, a shared backlog that gave us full visibility at all times, and a change request process that was fair and transparent. Nothing slipped through the cracks, no bill shock at the end, and the final delivery matched the original scope document almost perfectly. In my experience that kind of discipline is genuinely uncommon.
Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate
Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum
Questions & Answers
Execution that matched the sales pitch — which is rarer than it should be
Femke Hoekstra / Head of IT - Delta Logistics BVOct 03, 2023
Project summary: Our dealer network management system had not been meaningfully updated in eight years and was actively impeding our ability to support our distribution partners effectively.
We ran a structured RFP with seven vendors. Three made it to the technical evaluation stage. This team won on the strength of their technical proposal, their domain knowledge, and frankly on the quality of the questions they asked us during the process. A vendor who asks good questions in the sales phase tends to ask good questions during delivery too. That hypothesis proved correct. The project is now live, performing above the KPIs we agreed, and our stakeholders are genuinely impressed.
Collaborative working style that made them feel like an extension of our team, excellent written communication for our async timezone relationship, clean and readable codebase
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly
Questions & Answers
Online store that handled our peak season traffic without a single outage
Sana Mirza / Head of Products - Lahore Digital AgencyMay 08, 2023
Project summary: Citizen-facing services that had been paper-based for decades needed to be digitised in a way that was genuinely accessible to all demographics, not just the digitally confident.
I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.
Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate
The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint
Questions & Answers
Security posture transformed from a liability to a genuine sales differentiator
Maryam Al-Zahrani / Head of Innovation - Al-Salam Digital SolutionsSep 19, 2022
Project summary: Post-pandemic recovery meant rebuilding our booking infrastructure from scratch with a focus on flexibility, cancellation handling, and real-time inventory across multiple GDS providers.
I have worked with development agencies on four continents over the past fifteen years and this team sits comfortably in the top tier. What separated them was not just technical skill, which was genuinely impressive, but their instinct for asking the right business questions before reaching for a technical answer. The project ran to schedule, the architecture is clean and well-documented, and the handover was thorough. Six months after go-live we have not raised a single critical support ticket. That speaks for itself.
Architectural decisions that will serve us for years rather than just solving the immediate problem, knowledge transfer that left our team genuinely capable, no scope creep at all
The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly