About The Frontside
Frontside is a team of senior and executive software engineers committed to working on the most ambitious applications. This dedication to user experience requires extra perspiration, but that's what makes our software memorable. They always look to improve the tools we use by contributing back to them. It is one of the best company to deserve on this list.
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Industries Served
The Frontside Reviews
Write a ReviewFull-funnel programme that turned marketing from a cost argument into a revenue conversation
Cameron Aldrich / Head of Digital Operations - Northstar Logistics CorpFeb 20, 2026
Project summary: Our audience data was fragmented across eight tools with no single identity layer. Personalisation had become impossible without first solving the data foundation.
The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
Roadmap that finally put our infrastructure investment in language the CFO could approve
Nora Al-Otaibi / VP of Engineering - Salam Digital SolutionsFeb 03, 2026
Project summary: Time-to-market for new tariff structures had become a direct competitive disadvantage. Our product configuration layer was the bottleneck and it needed to be modernised as a priority.
The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons
Questions & Answers
Analytics infrastructure that made our data science team genuinely productive for the first time
Victoria Haines / Chief Product Officer - Solaris Media GroupJan 20, 2026
Project summary: Dynamic pricing had been a manual process for years. We knew the revenue management opportunity was significant but lacked the technical capability to build the models and connect them to our booking engine.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
An honest assessment of where we were, followed by a credible plan for where we needed to go
Théo Beaumont / VP of Innovation - Laurentian Tech PartnersJan 11, 2026
Project summary: Integration between our clinic management system and our patient-facing app had been a recurring failure point. We needed an engineering partner who could own the integration layer end to end.
The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs