THINKSMART

Write a Review Claim this Company
4.7/5 (11 reviews)
+4793077225? hello@thinksmart.pl Visit Website

About THINKSMART

THINKSMART is a small and flexible software production company that moves fast and understands both technology and business. In opposite to many outsourcing companies, they work closely with their clients just like their team extension. They know how complex is building the innovative products and hiring a big team of random developers won’t make it any simpler.

Services

Mobile App Development Web Development UI-UX Design Custom Software Development Web Design

Industries Served

Travel & Hospitality

THINKSMART Reviews

Write a Review

AI integration that automated work we thought would always need a human

Maryam Al-Zahrani / Head of Innovation - Al-Salam Digital Solutions
Verified
Nov 27, 2022

Project summary: Post-pandemic recovery meant rebuilding our booking infrastructure from scratch with a focus on flexibility, cancellation handling, and real-time inventory across multiple GDS providers.

Our industry has specific compliance requirements that many generalist agencies struggle with. This team came with working knowledge of the relevant frameworks, asked pointed questions about our obligations, and built controls into the architecture rather than bolting them on at the end. Our compliance team reviewed the delivered system and had only minor observations, which is genuinely unusual for a first-pass review. That domain awareness saved us significant remediation cost.

PROS

Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence

CONS

The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeAI & Machine Learning
IndustryTravel & Hospitality
Project CostLess than $10,000
DurationJan 2025 – Jul 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Al-Salam Digital Solutions, a mid-sized organisation in the Travel & Hospitality sector headquartered in Jeddah, Saudi Arabia. My remit as Head of Innovation covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
Our existing AI & Machine Learning capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
The core engagement was AI & Machine Learning but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
A direct referral from a peer who had used them for a comparable AI & Machine Learning engagement in the Travel & Hospitality space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes AI & Machine Learning engagement, this team is the answer.

FAQs

What services does THINKSMART offer?
THINKSMART provides software development services that may include mobile app development, web development, custom software development, UI/UX design, cloud solutions, AI development, and enterprise application development. Its core focus areas include Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development.
How much does it cost to hire THINKSMART?
The cost of hiring THINKSMART depends on factors such as project complexity, development hours, required technologies, team size, and engagement model. Based on available data, THINKSMART's typical hourly rate is around $50 - $99, with an average project cost of $50000+.
Is THINKSMART suitable for startups?
Yes. Many startups choose companies like THINKSMART because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has experience across industries such as Human Resources, Travel & Hospitality, Gaming & Gambling, Manufacturing, Insurance and Aerospace & Defense, and its typical hourly rate is around $50 - $99.
Does THINKSMART provide post-launch support and maintenance?
Many software development companies, including THINKSMART, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, its listed capabilities span Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development, and its typical hourly rate is around $50 - $99.
How do I choose the right software development company?
When selecting a software development company like THINKSMART, consider its portfolio, client reviews, industry expertise, technical capabilities, communication process, pricing model, project management approach, and post-launch support. For context, it has served clients in Norway, and its average project cost is reported at $50000+.
Is THINKSMART an offshore software development company?
THINKSMART may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, its listed capabilities span Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development, and it has experience across industries such as Human Resources, Travel & Hospitality, Gaming & Gambling, Manufacturing, Insurance and Aerospace & Defense.
What engagement models does THINKSMART provide?
THINKSMART may offer multiple engagement models such as fixed-price contracts, dedicated team hiring, and time-and-material billing, allowing businesses to choose the option that best fits their budget and project scope. For context, it has experience across industries such as Human Resources, Travel & Hospitality, Gaming & Gambling, Manufacturing, Insurance and Aerospace & Defense, and it has served clients in Norway.
Can THINKSMART build AI-powered applications?
Many modern software development companies, including THINKSMART, offer AI and machine learning integration services such as chatbots, predictive analytics, computer vision, and intelligent automation. For context, its listed capabilities span Custom Software Development, Mobile App Development, UI-UX Design, Web Design and Web Development, and its average project cost is reported at $50000+.
Does THINKSMART sign an NDA before starting a project?
Most professional software development companies, including THINKSMART, are willing to sign a Non-Disclosure Agreement (NDA) to protect client data and project confidentiality before development begins. For context, it has experience across industries such as Human Resources, Travel & Hospitality, Gaming & Gambling, Manufacturing, Insurance and Aerospace & Defense, and it has served clients in Norway.
What is THINKSMART's software development process?
THINKSMART typically follows a structured software development process that may include requirement analysis, UI/UX design, agile development sprints, quality assurance testing, deployment, and post-launch support. For context, it has served clients in Norway, and it has experience across industries such as Human Resources, Travel & Hospitality, Gaming & Gambling, Manufacturing, Insurance and Aerospace & Defense.

Company Info

Founded 2009
Employees 2 - 9
Hourly Rate $50 - $99
Avg. Project Cost $50,000+
Client Rating 4.7/5 (11 reviews)

Rating Breakdown

Quality
4.6
Schedule
4.8
Cost
4.7
Communication
4.6