True Agency

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4.1/5 (12 reviews)
0395291850 hello@trueagency.com.au Visit Website

About True Agency

It is a premium full-service mobile app development company in Melbourne. They specialize in custom web design & development for leading brands, not-for-profits, and unique startups. The team they invest themselves with share the same commitment & goals which is the real reason they proceed to go from strength to strength.

Services

Web Development UI-UX Design Web Design E-commerce Development SEO Digital Strategy Android App Development iOS App Development

Industries Served

Automotive Fashion & Apparel

True Agency Reviews

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Software that solved the actual problem rather than the stated one — a crucial difference

Cameron Aldrich / Head of Digital Operations - Northstar Logistics Corp
Verified
Feb 01, 2026

Project summary: Our connected vehicle platform needed to handle telemetry data from an expanding EV fleet while supporting over-the-air update orchestration. No off-the-shelf platform handled both requirements well.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.0
Overall
3.5
Quality
4.0
Schedule
4.5
Cost
4.0
Communication
Project TypeSoftware Development
IndustryAutomotive
Project CostLess than $10,000
DurationApr 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Northstar Logistics Corp, a growth-stage Automotive business based in Denver, USA. As Head of Digital Operations my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Automotive segment had changed and the compliance timeline was set by our regulator, not by us. The Software Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The scope covered the full Software Development lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Automotive network — in both cases to peers facing Software Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Technically rigorous, commercially grounded, and a genuine pleasure to work with

Matthieu Renard / Directeur Technique - Lumière Technologies SAS
Verified
Jan 30, 2026

Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.

We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons

4.0
Overall
4.0
Quality
4.0
Schedule
4.0
Cost
4.0
Communication
Project TypeIndustry-Specific Solutions
IndustryFashion & Apparel
Project Cost$50,000 to $149,999
DurationJun 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Lumière Technologies SAS, a growth-stage Fashion & Apparel business based in Paris, France. As Directeur Technique my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Industry-Specific Solutions capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
The core engagement was Industry-Specific Solutions delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Industry-Specific Solutions approach and the evidence base they provided — reference projects in Fashion & Apparel contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Industry-Specific Solutions work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Fashion & Apparel sector looking for Industry-Specific Solutions expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

FAQs

What services does True Agency offer?
True Agency provides software development services that may include mobile app development, web development, custom software development, UI/UX design, cloud solutions, AI development, and enterprise application development. Its core focus areas include Android App Development, Digital Strategy, E-commerce Development, iOS App Development and SEO.
Is True Agency suitable for startups?
Yes. Many startups choose companies like True Agency because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has served clients in Australia, and it has been operating since 2013.
What technologies does True Agency specialize in?
Depending on the project requirements, True Agency may work with technologies such as React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, iOS, Android, AWS, Azure, AI, and cloud platforms. For context, it has served clients in Australia, and it has been operating since 2013.
Does True Agency provide post-launch support and maintenance?
Many software development companies, including True Agency, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, its listed capabilities span Android App Development, Digital Strategy, E-commerce Development, iOS App Development and SEO, and its average project cost is reported at $5000000+.
How can I contact True Agency for a project?
Businesses can contact True Agency through its official website, email, or contact form to discuss project requirements, request a consultation, or receive a development estimate. For context, it has served clients in Australia, and its listed capabilities span Android App Development, Digital Strategy, E-commerce Development, iOS App Development and SEO.
How do I choose the right software development company?
When selecting a software development company like True Agency, consider its portfolio, client reviews, industry expertise, technical capabilities, communication process, pricing model, project management approach, and post-launch support. For context, its listed capabilities span Android App Development, Digital Strategy, E-commerce Development, iOS App Development and SEO, and its typical hourly rate is around $100 - $149.
Can True Agency build AI-powered applications?
Many modern software development companies, including True Agency, offer AI and machine learning integration services such as chatbots, predictive analytics, computer vision, and intelligent automation. For context, it has served clients in Australia, and it has experience across industries such as Construction, Environmental Services, Government & Public Sector, Travel & Hospitality, Insurance and Food & Beverage.
Does True Agency sign an NDA before starting a project?
Most professional software development companies, including True Agency, are willing to sign a Non-Disclosure Agreement (NDA) to protect client data and project confidentiality before development begins. For context, it has served clients in Australia, and its typical hourly rate is around $100 - $149.
How do I request a proposal from True Agency?
You can request a proposal from True Agency by submitting your project requirements through its website contact form, email, or by reaching out directly to discuss your business goals and receive a tailored development estimate. For context, it has served clients in Australia, and it has been operating since 2013.

Company Info

Founded 2013
Employees 10 - 49
Hourly Rate $100 - $149
Avg. Project Cost $10,000+
Client Rating 4.1/5 (12 reviews)

Rating Breakdown

Quality
4.1
Schedule
4.0
Cost
4.0
Communication
4.3