About UpTrending

A leading digital company committed to growing brands & solving business problems for venture-backed startups & small to medium-sized companies. They lead their industry, producing ?high-performance results ?to all their customers. Their team of designers & developers produces cutting-edge websites that get awards and also manage the clients through their productive work process unleashed while promoting a website.

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UpTrending Reviews

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Architecture review that uncovered risks and opportunities in equal measure

Connor MacLeod / CTO - Pacific Ventures Group
Verified
Sep 12, 2025

Project summary: Attribution had become nearly impossible with our fragmented martech stack and we needed a clean data layer that could connect spend to outcomes across every channel.

I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeIT Consulting
IndustryAdvertising & Marketing
Project Cost$150,000 to $499,999
DurationOct 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As CTO at Pacific Ventures Group, I manage a cross-functional technology team serving our Advertising & Marketing clients from Vancouver, Canada. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
Growth into new markets had exposed serious limitations in our platform. What had worked for our original user base in Vancouver, Canada was not going to scale internationally, and the IT Consulting requirements for those new markets were meaningfully different. We needed a partner who had solved that kind of problem before.
What services did the company provide for your project?
Primarily IT Consulting, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in IT Consulting and specific knowledge of the Advertising & Marketing sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Advertising & Marketing operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.
What did you like most about working with this company?
The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Advertising & Marketing space looking for a IT Consulting partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.

Omnichannel platform that unified our online and in-store experience at last

Arjun Kapoor / Head of Product - Skyline Retail Ventures
Verified
May 13, 2024

Project summary: Our growth into new markets required a multi-currency, multi-language commerce platform that our previous vendor had promised but never delivered.

The technical quality of the work is the easiest thing to praise, but what I want to highlight is the communication culture on this team. Every question got a same-day response. Every risk got flagged before it became an issue. When we needed to change direction mid-project — a business decision on our side — they absorbed the change professionally, requoted fairly, and kept momentum going. That flexibility is something you cannot assess in a proposal and it turned out to be one of the most valuable things about working with them.

PROS

Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence

CONS

The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeE-commerce Development
IndustryRetail & E-commerce
Project CostLess than $10,000
DurationOct 2024 – Dec 2024

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Head of Product at Skyline Retail Ventures, I manage a cross-functional technology team serving our Retail & E-commerce clients from Mumbai, India. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
Our existing E-commerce Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
Primarily E-commerce Development, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Retail & E-commerce sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Retail & E-commerce space looking for a E-commerce Development partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.

Tokenisation project executed with precision and deep domain understanding

Ciarán Murphy / CTO - Liffey Tech Solutions Ltd
Verified
Dec 24, 2022

Project summary: Our client portal was a reputational liability — we needed it to reflect the same standard of professionalism our lawyers delivered in person.

I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeBlockchain Development
IndustryLegal Services
Project Cost$10,000 to $49,999
DurationAug 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Liffey Tech Solutions Ltd, a mid-sized organisation in the Legal Services sector headquartered in Dublin, Ireland. My remit as CTO covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
Our Legal Services regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist Blockchain Development partner was the only realistic path.
What services did the company provide for your project?
End-to-end Blockchain Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Legal Services infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in Blockchain Development and specific knowledge of the Legal Services sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Legal Services domain where context takes time to build.
Would you recommend this company to others, and would you work with them again?
Yes, without qualification. I have already made two direct referrals to peers in the Legal Services sector who were facing similar Blockchain Development challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.

Publishing workflow that cut our time-to-live for new content by 70 percent

Priscilla Tan / Head of Engineering - AsiaPac FinTech Pte Ltd
Verified
Sep 24, 2022

Project summary: Attribution had become nearly impossible with our fragmented martech stack and we needed a clean data layer that could connect spend to outcomes across every channel.

We ran a structured RFP with seven vendors. Three made it to the technical evaluation stage. This team won on the strength of their technical proposal, their domain knowledge, and frankly on the quality of the questions they asked us during the process. A vendor who asks good questions in the sales phase tends to ask good questions during delivery too. That hypothesis proved correct. The project is now live, performing above the KPIs we agreed, and our stakeholders are genuinely impressed.

PROS

Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence

CONS

Honestly nothing worth documenting — we went in with high expectations and they were met on every measure

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeCMS Development
IndustryAdvertising & Marketing
Project CostLess than $10,000
DurationDec 2024 – Apr 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
AsiaPac FinTech Pte Ltd is a Advertising & Marketing business based in Singapore. As Head of Engineering I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.
What specific problem or business challenge led you to hire this company?
Our existing CMS Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
The core engagement was CMS Development but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.
How clearly did the company understand your requirements and business goals?
Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Advertising & Marketing space looking for a CMS Development partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.

Company Info

Founded 2008
Employees 10 - 49
Hourly Rate $100 - $149
Client Rating 5.0/5 (4 reviews)

Rating Breakdown

Quality
5.0
Schedule
5.0
Cost
5.0
Communication
5.0