Business Benefits of Cross-Platform App Development

• By Naiya Sharma
• 25-03-2021
• Technology

Mobile app development is one of the fastest developing industries with new platforms and new apps launching every day. Therefore, to succeed in this fast-paced world, it's important to go for Cross-platform app development to produce better ROI and engage the target audience.

Emerging technologies have changed the way we live our lives, and mobility plays a crucial role in transforming the digital landscape. This is the reason why several organizations are massively investing in mobile app development to drive their business.

Enterprises have begun thinking about the mobile-first approach to remain ahead of the competition. There are two things that a business needs to focus on to survive in this fast-paced world - target audience and the type of mobile app development to go with.
Today, every organization aims at developing a glitch-free app that runs on various mobile platforms to connect with a larger audience and cross-platform mobile apps appear to be the ideal solution for this!

As per statistics, "the global and mobile advertising market is anticipated to grow at a CAGR of 26.1% from 2016 to 2022. The market has generated the revenue $25.19 Billion in 2015 and is anticipated to reach up to $127.93 Billion by 2022."

This is why in the past couple of years, cross-platform application development has gained popularity in the corporate sector.

We will be taking a closer look at the upside of the cross-platform for businesses, but let us look at the challenges that you might face while developing the platform first.

Challenges in Cross-platform App Development Process
A couple of years back, cross-platform app development was constrained to make simple mobile apps and games. Over time, emerging technologies have made cross-platform development more adaptable, powerful, and flexible than before.

However, cross-platform development still faces challenges like:
• Performance hiccups because of inconsistent communication between the native and non-native components of gadgets.
• Cross-platform developers find maintaining cross-compliance of apps with limited tools
• Performance-related glitches can lead to poor user experience.
• If your business app manages more of a corporate and the user's data, then going for cross-platform apps is not a good idea as per security concerns.

But, these challenges are minimal when compared to the benefits it has. So, keep reading...
Upsides of Cross-platform App Development For Businesses

Maximum Exposure to the Target Audience
Leveraging a cross-platform approach enables you to build an app and deploy it over various platforms, including the web. This means that by building a single app, one can target both - iOS and Android platforms, thus, maximizing their reach.

Native-like App
The main objective of cross-platform technology is to deliver native-like apps. Thanks to the advent of advanced tools and functionality, developers can build a cross-platform app, which may appear similar to native apps.

Reduced Development Cost
The cross-platform app development is based on the concept 'write once, run everywhere'. Reusable codes and agile app development through tools can lessen the cost of development. Therefore, in order to improve your business on multiple platforms and tools in a cost-effective way, there is no other alternative to cross-platform apps.

Easier Maintenance & Deployment
Since there's only one developed app that runs over all platforms, it is easier to maintain as well as deploy code or changes made. Updates can promptly be synced over all platforms and devices, thus saving time and money. Moreover, if a bug is found in the common codebase, it should be fixed once. In this way, developers can save a lot on time and money.

Quicker Development Process
The quick development process is another win-win situation when it comes to developing cross-platform apps. Single source code for multiple platforms can help reduce the development efforts by 50 to 80%. It helps you to get a feature-rich business app in less time. The team of developers can meet the expected deadlines in cross-platform app development.

Reusable Code
Another good thing about this platform is that the code can be used again and again. Instead of developers developing new codes for every platform, a single code can be reused. This saves time as well as resources because it eliminates repetition in the task of creating codes.

Easy Integration with Cloud
Cross-platform mobile apps are totally compatible and can take benefit of various plugins integrated with the cloud settings. In other words, the single source code is coordinated with various plug-ins and extensions to enhance the app's scalability and functionality.
Faster

Time-to-Market and customizations
As we mentioned above, 'write once, run everywhere' is the concept that is followed while building cross-platform app development. It allows app developers to reduce Time-to-Market (TTM) with a quick deployment.

Also, if you need to transform or customize the app, it's easy for the developers to do minor changes in a single code. This, further, helps to deliver products more swiftly than the competitors by improving customer engagement.

Uniform Design
Users can recognize user interface (UI) elements, and foresee their interactions over various platforms. Therefore, User Experience (UX) is one such thing to consider for any app or software.

It's hard to sync the various development projects while developing multiple apps. Cross-platform mobile development tools allow developers as well as designers to make a uniform user experience that app users can enjoy.

Final Thoughts
Nowadays, businesses face a huge lot of competition and their main focus is on the target audience to stay ahead of the curve. The cross-platform approach has been accepted by developers as it makes the whole development process easy and agile. By following the above-mentioned benefits of cross-platform app development, companies can lead to faster development speeds and cost-effectiveness.

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