About *instinctools

They provide dedicated teams of experts designed for your technology mass, ready to meet your software project &development process. They work active providing higher quality results. Their processes & infrastructure are optimized and automatic. Their team professionally solves any professional tasks. They pay a lot of consideration to training & development of their employees.

Services

Mobile App Development Web Development UI-UX Design Custom Software Development Big Data Content Management System

Industries Served

Sports & Fitness Food & Beverage Aerospace & Defense

*instinctools Reviews

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Zero-trust implementation that satisfied our enterprise client security questionnaire first pass

Nora Al-Otaibi / VP of Engineering - Salam Digital Solutions
Verified
Feb 05, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Communication
Project TypeCybersecurity
IndustrySports & Fitness
Project Cost$50,000 to $149,999
DurationMar 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Salam Digital Solutions operates in the Sports & Fitness sector with headquarters in Jeddah, Saudi Arabia. In my role as VP of Engineering I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Cybersecurity capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
The scope covered the full Cybersecurity lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Sports & Fitness experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Jeddah, Saudi Arabia and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Cybersecurity programme in the Sports & Fitness space and will deliver against a serious brief, this is the team.

An honest assessment of where we were, followed by a credible plan for where we needed to go

Abdullah Al-Shehri / Head of Innovation - Desert Tech Ventures
Verified
Jan 28, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

5.0
Overall
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Communication
Project TypeIT Consulting
IndustryFood & Beverage
Project CostLess than $10,000
DurationFeb 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Desert Tech Ventures is an established Food & Beverage organisation headquartered in Riyadh, Saudi Arabia. My role as Head of Innovation covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Food & Beverage segment had changed and the compliance timeline was set by our regulator, not by us. The IT Consulting changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The scope covered the full IT Consulting lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their IT Consulting approach and the evidence base they provided — reference projects in Food & Beverage contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Riyadh, Saudi Arabia and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the IT Consulting work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Food & Beverage sector looking for IT Consulting expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Distributed ledger that finally solved a trust problem we had spent three years arguing about

Victoria Haines / Chief Product Officer - Solaris Media Group
Verified
Jan 26, 2026

Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.0
Quality
4.5
Schedule
5.0
Cost
5.0
Communication
Project TypeBlockchain Development
IndustryAerospace & Defense
Project Cost$500,000+
DurationFeb 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Solaris Media Group, a growth-stage Aerospace & Defense business based in Los Angeles, USA. As Chief Product Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant Blockchain Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
End-to-end Blockchain Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Blockchain Development approach and the evidence base they provided — reference projects in Aerospace & Defense contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

FAQs

What services does *instinctools offer?
*instinctools provides software development services that may include mobile app development, web development, custom software development, UI/UX design, cloud solutions, AI development, and enterprise application development. Its core focus areas include Big Data, Content Management System, Custom Software Development, Mobile App Development and UI-UX Design.
Which industries does *instinctools serve?
*instinctools has experience working with businesses across multiple industries, including Agriculture, Gaming & Gambling, Environmental Services, Manufacturing, Financial Services and Fashion & Apparel.
How long does *instinctools take to complete a software project?
Project timelines vary depending on scope and complexity. A simple MVP may take a few weeks, while enterprise software or large-scale digital transformation projects can require several months of development, testing, and deployment. With a team of 500 - 999 professionals, *instinctools can scale resources based on project urgency.
Why should businesses choose *instinctools?
Businesses may choose *instinctools based on factors such as technical expertise, industry experience, client reviews, development methodology, communication practices, and the ability to deliver scalable software solutions that align with business objectives. Founded in 2000, the company has built a track record of delivering projects across various industries.
How do I choose the right software development company?
When selecting a software development company like *instinctools, consider its portfolio, client reviews, industry expertise, technical capabilities, communication process, pricing model, project management approach, and post-launch support. For context, it has experience across industries such as Agriculture, Gaming & Gambling, Environmental Services, Manufacturing, Financial Services and Fashion & Apparel, and its typical hourly rate is around $25 - $49.
Is *instinctools an offshore software development company?
*instinctools may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, it has experience across industries such as Agriculture, Gaming & Gambling, Environmental Services, Manufacturing, Financial Services and Fashion & Apparel, and its typical hourly rate is around $25 - $49.
Can *instinctools build AI-powered applications?
Many modern software development companies, including *instinctools, offer AI and machine learning integration services such as chatbots, predictive analytics, computer vision, and intelligent automation. For context, its listed capabilities span Big Data, Content Management System, Custom Software Development, Mobile App Development and UI-UX Design, and it reports a team size of 500 - 999 professionals.
Does *instinctools sign an NDA before starting a project?
Most professional software development companies, including *instinctools, are willing to sign a Non-Disclosure Agreement (NDA) to protect client data and project confidentiality before development begins. For context, it has experience across industries such as Agriculture, Gaming & Gambling, Environmental Services, Manufacturing, Financial Services and Fashion & Apparel, and its average project cost is reported at $100000+.
What is *instinctools's software development process?
*instinctools typically follows a structured software development process that may include requirement analysis, UI/UX design, agile development sprints, quality assurance testing, deployment, and post-launch support. For context, it has experience across industries such as Agriculture, Gaming & Gambling, Environmental Services, Manufacturing, Financial Services and Fashion & Apparel, and its average project cost is reported at $100000+.

Company Info

Founded 2000
Employees 500 - 999
Hourly Rate $25 - $49
Avg. Project Cost $40,000+
Client Rating 4.6/5 (13 reviews)

Rating Breakdown

Quality
4.7
Schedule
4.5
Cost
4.7
Communication
4.7