SetupMedia

Write a Review Claim this Company
4.4/5 (15 reviews)
+34933580938 info@setupmedia.es Visit Website

About SetupMedia

SetupMedia is a digital marketing company. They like new technologies and media because it enables them to combine people, brands, and organizations in a unique way and with guarantees of success. They develop and redesign corporate websites, e-commerce, and large portals. They are also app development specialists, always having in mind the user’s experience and conversion.

Services

Mobile App Development Web Development UI-UX Design Branding

Industries Served

Education Agriculture Telecommunications Healthcare Advertising & Marketing

SetupMedia Reviews

Write a Review

A technology investment that delivered returns ahead of the business case we approved

Declan Hartley / Chief Digital Officer - Southern Cross Technology
Verified
Feb 05, 2026

Project summary: A merger had left us with two incompatible student information systems. We needed a consolidation path that preserved historical data, maintained service continuity, and met accreditation requirements.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5
Overall
5.0
Quality
4.5
Schedule
4.5
Cost
4.5
Communication
Project TypePOS System Development
IndustryEducation
Project Cost$10,000 to $49,999
DurationJul 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Southern Cross Technology, a growth-stage Education business based in Sydney, Australia. As Chief Digital Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
Primarily POS System Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
A trusted peer in the Education sector had used them for a comparable POS System Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, POS System Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Education experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Sydney, Australia and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Education network — in both cases to peers facing POS System Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Content platform our editorial team adopted without a single escalated support request

Nora Al-Otaibi / VP of Engineering - Salam Digital Solutions
Verified
Jan 31, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons

4.5
Overall
4.5
Quality
4.0
Schedule
5.0
Cost
4.5
Communication
Project TypeCMS Development
IndustryAgriculture
Project Cost$50,000 to $149,999
DurationMay 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Salam Digital Solutions, a growth-stage Agriculture business based in Jeddah, Saudi Arabia. As VP of Engineering my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant CMS Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily CMS Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Jeddah, Saudi Arabia and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Agriculture sector looking for CMS Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Technically rigorous, commercially grounded, and a genuine pleasure to work with

Théo Beaumont / VP of Innovation - Laurentian Tech Partners
Verified
Jan 25, 2026

Project summary: B2B customer churn was concentrated among accounts that had complained about portal usability. We needed a complete redesign of the self-service experience before the next contract renewal cycle.

We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.5
Overall
4.5
Quality
5.0
Schedule
4.5
Cost
4.5
Communication
Project TypePOS System Development
IndustryTelecommunications
Project Cost$500,000+
DurationMay 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Innovation at Laurentian Tech Partners I oversee technology investment and delivery across our Telecommunications operations in Montreal, Canada. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant POS System Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
End-to-end POS System Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
A trusted peer in the Telecommunications sector had used them for a comparable POS System Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, POS System Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Telecommunications experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the POS System Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Telecommunications sector looking for POS System Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Sensor network and analytics layer built by engineers who understood both halves equally

Priya Chandrasekaran / VP of Data & AI - Wavefront Analytics Inc
Verified
Jan 24, 2026

Project summary: Remote care had gone from an experiment to a core service line and our technology had not kept pace. We needed a robust, compliant telehealth platform in a timeline that the market would not wait for.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.5
Quality
4.5
Schedule
4.0
Cost
4.0
Communication
Project TypeIoT Development
IndustryHealthcare
Project Cost$10,000 to $49,999
DurationJul 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Wavefront Analytics Inc is an established Healthcare organisation headquartered in Seattle, USA. My role as VP of Data & AI covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Healthcare segment had changed and the compliance timeline was set by our regulator, not by us. The IoT Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The core engagement was IoT Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex IoT Development programme in the Healthcare space and will deliver against a serious brief, this is the team.

Analytics infrastructure that made our data science team genuinely productive for the first time

Zara Hussain / Head of Technology - Ravi Digital Agency
Verified
Jan 06, 2026

Project summary: Multi-touch attribution across our media mix had become the most-requested capability from every client in our portfolio. We could not deliver it without rebuilding our data layer.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5
Overall
4.5
Quality
5.0
Schedule
5.0
Cost
4.5
Communication
Project TypeData & Analytics
IndustryAdvertising & Marketing
Project Cost$500,000+
DurationApr 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Ravi Digital Agency, a growth-stage Advertising & Marketing business based in Lahore, Pakistan. As Head of Technology my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Advertising & Marketing segment had changed and the compliance timeline was set by our regulator, not by us. The Data & Analytics changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The core engagement was Data & Analytics delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Advertising & Marketing network — in both cases to peers facing Data & Analytics challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

FAQs

What services does SetupMedia offer?
SetupMedia provides software development services that may include mobile app development, web development, custom software development, UI/UX design, cloud solutions, AI development, and enterprise application development. Its core focus areas include Branding, Mobile App Development, UI-UX Design and Web Development.
Which industries does SetupMedia serve?
SetupMedia has experience working with businesses across multiple industries, including Construction, Fashion & Apparel, Advertising & Marketing, Agriculture, Financial Services and Healthcare.
What technologies does SetupMedia specialize in?
Depending on the project requirements, SetupMedia may work with technologies such as React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, iOS, Android, AWS, Azure, AI, and cloud platforms. For context, its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development, and it has served clients in Spain.
Why should businesses choose SetupMedia?
Businesses may choose SetupMedia based on factors such as technical expertise, industry experience, client reviews, development methodology, communication practices, and the ability to deliver scalable software solutions that align with business objectives. Founded in 2006, the company has built a track record of delivering projects across various industries.
Is SetupMedia an offshore software development company?
SetupMedia may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development, and it reports a team size of 10 - 49 professionals.
Which countries does SetupMedia serve?
SetupMedia may serve clients across multiple countries and regions, including Spain, depending on market demand and business partnerships.
Does SetupMedia develop SaaS products?
Yes, SetupMedia may offer SaaS product development services, including multi-tenant architecture, subscription billing integration, and cloud-native deployment for scalable software-as-a-service solutions. For context, its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development, and its average project cost is reported at $2500000+.
Can SetupMedia modernize legacy software?
SetupMedia may provide legacy software modernization services, including re-platforming, code refactoring, and migration to modern frameworks or cloud infrastructure to improve performance and maintainability. For context, it has experience across industries such as Construction, Fashion & Apparel, Advertising & Marketing, Agriculture, Financial Services and Healthcare, and it has served clients in Spain.
What is SetupMedia's software development process?
SetupMedia typically follows a structured software development process that may include requirement analysis, UI/UX design, agile development sprints, quality assurance testing, deployment, and post-launch support. For context, it has served clients in Spain, and its listed capabilities span Branding, Mobile App Development, UI-UX Design and Web Development.
How do I request a proposal from SetupMedia?
You can request a proposal from SetupMedia by submitting your project requirements through its website contact form, email, or by reaching out directly to discuss your business goals and receive a tailored development estimate. For context, it has served clients in Spain, and its average project cost is reported at $2500000+.

Company Info

Founded 2006
Employees 10 - 49
Hourly Rate $25 - $49
Avg. Project Cost $40,000+
Client Rating 4.4/5 (15 reviews)

Rating Breakdown

Quality
4.5
Schedule
4.5
Cost
4.6
Communication
4.4