Social Mind Reviews

About Social Mind

Social Mind uses content marketing to effectively develop and empower your brand’s presence on the web. Starting from your corporate identity they organize and produce engaging content for your company's blog and social networks. They know how to find the best solutions and how to handle technical notes wisely. They love what they do, and our passion is what keeps their customers coming back.

Services

Mobile App Development UI-UX Design Social Media Marketing Content Marketing Advertising, Media

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Checkout flow redesign that increased completed purchases from day one

Khalid Al-Mansoori / Chief Digital Officer - Emirates Digital Group

Verified
Mar 10, 2026

Project summary: Our hospital network required a unified patient data platform that could integrate with existing EMR systems while meeting all relevant data protection obligations.

We ran a structured RFP with seven vendors. Three made it to the technical evaluation stage. This team won on the strength of their technical proposal, their domain knowledge, and frankly on the quality of the questions they asked us during the process. A vendor who asks good questions in the sales phase tends to ask good questions during delivery too. That hypothesis proved correct. The project is now live, performing above the KPIs we agreed, and our stakeholders are genuinely impressed.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeE-commerce Development

IndustryHealthcare

Project Cost$10,000 to $49,999

DurationJul 2025 – Apr 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Emirates Digital Group is a Healthcare business based in Dubai, UAE. As Chief Digital Officer I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.

What specific problem or business challenge led you to hire this company?

The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the E-commerce Development expertise to address it properly. We needed specialists.

What services did the company provide for your project?

The core engagement was E-commerce Development but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.

Why did you choose this company over other providers you considered?

Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.

How clearly did the company understand your requirements and business goals?

Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.

How was your overall experience with their communication and project management?

Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.

Did the company deliver the project on time and within your expected budget?

Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.

What tangible results or business impact have you seen since the project was completed?

We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.

What did you like most about working with this company?

The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.

Would you recommend this company to others, and would you work with them again?

Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes E-commerce Development engagement, this team is the answer.

CMS migration completed without losing a single page of SEO equity

Callum Stanton / GM of Technology - Suncoast Retail Group

Verified
Mar 03, 2024

Project summary: Several previous vendor relationships had left us cautious. We needed a partner who would be honest about complexity upfront rather than discovering it mid-project.

I have worked with development agencies on four continents over the past fifteen years and this team sits comfortably in the top tier. What separated them was not just technical skill, which was genuinely impressive, but their instinct for asking the right business questions before reaching for a technical answer. The project ran to schedule, the architecture is clean and well-documented, and the handover was thorough. Six months after go-live we have not raised a single critical support ticket. That speaks for itself.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

Their calendar books up quickly which made scheduling the initial kickoff slightly challenging — a good problem for them to have and not one that affected our delivery

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeCMS Development

IndustryMining & Metals

Project Cost$10,000 to $49,999

DurationMar 2025 – Apr 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Suncoast Retail Group is a Mining & Metals business based in Brisbane, Australia. As GM of Technology I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.

What specific problem or business challenge led you to hire this company?

Growth into new markets had exposed serious limitations in our platform. What had worked for our original user base in Brisbane, Australia was not going to scale internationally, and the CMS Development requirements for those new markets were meaningfully different. We needed a partner who had solved that kind of problem before.

What services did the company provide for your project?

The full CMS Development lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.

Why did you choose this company over other providers you considered?

We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in CMS Development and specific knowledge of the Mining & Metals sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.

How clearly did the company understand your requirements and business goals?

The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Mining & Metals sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.

How was your overall experience with their communication and project management?

The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.

Did the company deliver the project on time and within your expected budget?

Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.

What tangible results or business impact have you seen since the project was completed?

Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new CMS Development platform shows a meaningful improvement in the metrics that matter to our Mining & Metals business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.

What did you like most about working with this company?

The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.

Would you recommend this company to others, and would you work with them again?

Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes CMS Development engagement, this team is the answer.

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