Vertical Motion Reviews

About Vertical Motion

It has been successfully developing software solutions since 2006. Composed of a team with combined decades of web experience, they specialize in innovating web & mobile-based solutions to streamline company methodology. They are committed consultants with a certain purpose to help companies adequately perform online. They produce their word and are a joy to work with.

Services

Mobile App Development Web Development UI-UX Design Web Design E-commerce Development

Write a Review

Customer data platform that our revenue team now cannot imagine working without

Rohan Malhotra / Co-Founder & CTO - Crescendo Tech Pvt Ltd

Verified
Sep 15, 2023

Project summary: Several previous vendor relationships had left us cautious. We needed a partner who would be honest about complexity upfront rather than discovering it mid-project.

Our previous agency had given us a platform that worked well enough to demo and fell apart under real load. This team came in, diagnosed the root causes accurately, and rebuilt the critical components without disrupting the live service. The performance improvements were immediate and measurable — page load times dropped by 60 percent, error rates dropped to near zero, and our support team has far fewer incidents to deal with. The contrast with our previous experience could not have been sharper.

PROS

Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue

CONS

Premium pricing compared to some of the alternatives we evaluated, but the quality of the output and the absence of rework costs made the investment straightforward to justify

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeCRM Development

IndustryFood & Beverage

Project Cost$50,000 to $149,999

DurationOct 2024 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Crescendo Tech Pvt Ltd operates across the Food & Beverage sector with offices in Bangalore, India. In my capacity as Co-Founder & CTO I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.

What specific problem or business challenge led you to hire this company?

Our existing CRM Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.

What services did the company provide for your project?

End-to-end CRM Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Food & Beverage infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.

Why did you choose this company over other providers you considered?

Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.

How clearly did the company understand your requirements and business goals?

Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.

How was your overall experience with their communication and project management?

Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.

Did the company deliver the project on time and within your expected budget?

The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.

What tangible results or business impact have you seen since the project was completed?

The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Food & Beverage operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.

What did you like most about working with this company?

The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Food & Beverage domain where context takes time to build.

Would you recommend this company to others, and would you work with them again?

I recommend them to anyone who asks and occasionally to people who do not. The combination of CRM Development expertise, Food & Beverage domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.

Paid media management that outperformed our previous agency on every metric

Khalid Al-Mansoori / Chief Digital Officer - Emirates Digital Group

Verified
Feb 04, 2022

Project summary: Remote and hybrid learning had exposed the limitations of our existing LMS and we needed a purpose-built solution that could scale to 50,000 concurrent users without degrading the experience.

I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.

PROS

Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement

CONS

Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeDigital Marketing

IndustryEducation

Project Cost$150,000 to $499,999

DurationAug 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I lead technology at Emirates Digital Group, a mid-sized organisation in the Education sector headquartered in Dubai, UAE. My remit as Chief Digital Officer covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.

What specific problem or business challenge led you to hire this company?

Growth into new markets had exposed serious limitations in our platform. What had worked for our original user base in Dubai, UAE was not going to scale internationally, and the Digital Marketing requirements for those new markets were meaningfully different. We needed a partner who had solved that kind of problem before.

What services did the company provide for your project?

The full Digital Marketing lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.

Why did you choose this company over other providers you considered?

We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in Digital Marketing and specific knowledge of the Education sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.

How clearly did the company understand your requirements and business goals?

Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.

How was your overall experience with their communication and project management?

Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.

Did the company deliver the project on time and within your expected budget?

Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.

What tangible results or business impact have you seen since the project was completed?

The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Education operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.

What did you like most about working with this company?

The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.

Would you recommend this company to others, and would you work with them again?

I recommend them to anyone who asks and occasionally to people who do not. The combination of Digital Marketing expertise, Education domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.

Vertical Motion

About Vertical Motion

Services