Vertical Motion

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4.4/5 (13 reviews)
+18888154365 services@verticalmotion.ca Visit Website

About Vertical Motion

It has been successfully developing software solutions since 2006. Composed of a team with combined decades of web experience, they specialize in innovating web & mobile-based solutions to streamline company methodology. They are committed consultants with a certain purpose to help companies adequately perform online. They produce their word and are a joy to work with.

Services

Mobile App Development Web Development UI-UX Design Web Design E-commerce Development

Industries Served

Financial Services Food & Beverage Education

Vertical Motion Reviews

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Custom platform that our engineering team is still proud to maintain two years later

Shreya Krishnaswamy / VP of Product - Luminar Tech Pvt Ltd
Verified
Jan 21, 2026

Project summary: Our trading platform had been extended incrementally for seven years. Latency was degrading, technical debt was compounding, and a clean rebuild was no longer optional.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.0
Overall
4.0
Quality
4.0
Schedule
4.5
Cost
4.5
Communication
Project TypeSoftware Development
IndustryFinancial Services
Project Cost$10,000 to $49,999
DurationJul 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Luminar Tech Pvt Ltd, a growth-stage Financial Services business based in Hyderabad, India. As VP of Product my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Financial Services segment had changed and the compliance timeline was set by our regulator, not by us. The Software Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
Primarily Software Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex Software Development programme in the Financial Services space and will deliver against a serious brief, this is the team.

Customer data platform that our revenue team now cannot imagine working without

Rohan Malhotra / Co-Founder & CTO - Crescendo Tech Pvt Ltd
Verified
Sep 15, 2023

Project summary: Several previous vendor relationships had left us cautious. We needed a partner who would be honest about complexity upfront rather than discovering it mid-project.

Our previous agency had given us a platform that worked well enough to demo and fell apart under real load. This team came in, diagnosed the root causes accurately, and rebuilt the critical components without disrupting the live service. The performance improvements were immediate and measurable — page load times dropped by 60 percent, error rates dropped to near zero, and our support team has far fewer incidents to deal with. The contrast with our previous experience could not have been sharper.

PROS

Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue

CONS

Premium pricing compared to some of the alternatives we evaluated, but the quality of the output and the absence of rework costs made the investment straightforward to justify

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeCRM Development
IndustryFood & Beverage
Project Cost$50,000 to $149,999
DurationOct 2024 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Crescendo Tech Pvt Ltd operates across the Food & Beverage sector with offices in Bangalore, India. In my capacity as Co-Founder & CTO I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
Our existing CRM Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
End-to-end CRM Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Food & Beverage infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Food & Beverage operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.
What did you like most about working with this company?
The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Food & Beverage domain where context takes time to build.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of CRM Development expertise, Food & Beverage domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.

Paid media management that outperformed our previous agency on every metric

Khalid Al-Mansoori / Chief Digital Officer - Emirates Digital Group
Verified
Feb 04, 2022

Project summary: Remote and hybrid learning had exposed the limitations of our existing LMS and we needed a purpose-built solution that could scale to 50,000 concurrent users without degrading the experience.

I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.

PROS

Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement

CONS

Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeDigital Marketing
IndustryEducation
Project Cost$150,000 to $499,999
DurationAug 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Emirates Digital Group, a mid-sized organisation in the Education sector headquartered in Dubai, UAE. My remit as Chief Digital Officer covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
Growth into new markets had exposed serious limitations in our platform. What had worked for our original user base in Dubai, UAE was not going to scale internationally, and the Digital Marketing requirements for those new markets were meaningfully different. We needed a partner who had solved that kind of problem before.
What services did the company provide for your project?
The full Digital Marketing lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in Digital Marketing and specific knowledge of the Education sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Education operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
I recommend them to anyone who asks and occasionally to people who do not. The combination of Digital Marketing expertise, Education domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.

FAQs

Which industries does Vertical Motion serve?
Vertical Motion has experience working with businesses across multiple industries, including Education, Food & Beverage, Healthcare, Financial Services, Energy & Utilities and Information Technology.
Is Vertical Motion suitable for startups?
Yes. Many startups choose companies like Vertical Motion because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has experience across industries such as Education, Food & Beverage, Healthcare, Financial Services, Energy & Utilities and Information Technology, and it has served clients in Canada.
How long does Vertical Motion take to complete a software project?
Project timelines vary depending on scope and complexity. A simple MVP may take a few weeks, while enterprise software or large-scale digital transformation projects can require several months of development, testing, and deployment. With a team of 2 - 9 professionals, Vertical Motion can scale resources based on project urgency.
Does Vertical Motion provide post-launch support and maintenance?
Many software development companies, including Vertical Motion, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, it has served clients in Canada, and its typical hourly rate is around $100 - $149.
How can I contact Vertical Motion for a project?
Businesses can contact Vertical Motion through its official website, email, or contact form to discuss project requirements, request a consultation, or receive a development estimate. For context, it has experience across industries such as Education, Food & Beverage, Healthcare, Financial Services, Energy & Utilities and Information Technology, and its listed capabilities span E-commerce Development, Mobile App Development, UI-UX Design, Web Design and Web Development.
Is Vertical Motion an offshore software development company?
Vertical Motion may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, its listed capabilities span E-commerce Development, Mobile App Development, UI-UX Design, Web Design and Web Development, and its average project cost is reported at $50000+.
Does Vertical Motion sign an NDA before starting a project?
Most professional software development companies, including Vertical Motion, are willing to sign a Non-Disclosure Agreement (NDA) to protect client data and project confidentiality before development begins. For context, it has served clients in Canada, and it reports a team size of 2 - 9 professionals.
Which countries does Vertical Motion serve?
Vertical Motion may serve clients across multiple countries and regions, including Canada, depending on market demand and business partnerships.
Can Vertical Motion modernize legacy software?
Vertical Motion may provide legacy software modernization services, including re-platforming, code refactoring, and migration to modern frameworks or cloud infrastructure to improve performance and maintainability. For context, it has experience across industries such as Education, Food & Beverage, Healthcare, Financial Services, Energy & Utilities and Information Technology, and its listed capabilities span E-commerce Development, Mobile App Development, UI-UX Design, Web Design and Web Development.
What is Vertical Motion's software development process?
Vertical Motion typically follows a structured software development process that may include requirement analysis, UI/UX design, agile development sprints, quality assurance testing, deployment, and post-launch support. For context, it has experience across industries such as Education, Food & Beverage, Healthcare, Financial Services, Energy & Utilities and Information Technology, and its typical hourly rate is around $100 - $149.

Company Info

Founded 2006
Employees 2 - 9
Hourly Rate $100 - $149
Avg. Project Cost $35,000+
Client Rating 4.4/5 (13 reviews)

Rating Breakdown

Quality
4.4
Schedule
4.5
Cost
4.4
Communication
4.5